Artificial intelligence — AI for short — has already changed the way businesses operate. It integrates information from massive datasets and drives research and development initiatives as well as marketing automation. Its role in streamlining manufacturing and production is well-known.
But AI is also transforming the way companies interact with customers. That’s good news since the ability to consistently deliver an excellent customer experience is critical for companies in today’s hyper-competitive economy. Here are five ways AI is changing the customer experience:
There are some incredibly exciting developments on the horizon as the IoT expands and AI tools become more advanced. Some AI solutions have already developed a rudimentary emotional intelligence that companies can deploy to independently analyze customer responses and automatically respond.
Natural-language processing advances are making AI-generated text sound more human every day. And now, there’s even an AI system under development that is becoming capable of recording patient information in everyday language and providing treatment plan recommendations, including links to where clinicians can obtain additional information.
The bottom line is that AI is evolving rapidly. It is already doing many routine tasks. It parses data, identifies opportunities, recognizes patterns and delivers insights. AI has long been considered a transformative development for business operations. But as these five points demonstrate, AI is changing the customer experience too.
About the Author
Titir is a seasoned analytics professional. He brings more than 14 years of progressive experience in the “Business Transformation and Advisory” role, supporting fortune 500 clients across financial services, CPG, Retail, Hospitality, Healthcare, Industrial Products, Mining etc.
He passionately believes that combining advanced analytics with powerful technology is the future of business decision making.
At Absolutdata, Titir plays a strategic role driven by his passion. He is responsible for developing cutting-edge next generation solutions and products, and has been instrumental in launching the company’s NAVIK suite of products, creating new solutions and services based on big data, machine learning, and artificial intelligence.
Prior to Absolutdata, Titir was leading Analytics service delivery teams in GE Capital International Services.
He is fairly active in collaborating with industry thought leaders and is frequently invited to keynote or speak in various settings on topics related to analytics, marketing and product management. Outside of work, Titir is very interested in how different societies and cultures have developed across the world.