Latest Marketing Hacks You Need to Know for the Growth of Your Startup Businesses

By Special Guest
Isabella Rossellini
March 08, 2017

Every business and successful marketer wants to ‘do more with less.’ This is one unique point around which all the business meetings and strategies revolve. Not just for start-ups, but this success mantra is essential for even the biggest enterprises and corporate alike. The idea of doing more with less is to achieve great feats without overtly exploiting the resources.

Businesses are now adopting unique tactics by realizing that the way things are happening today, is not indicative of how they could actually be. In light of it, business success largely depends on the corporate mantra of “constraints force creativity.” When it comes to constraints, it is not actually the cash flow, but the restrictions and boundaries, which confine a business to its own customary views and processes.

The fact is that this is not difficult practice to make and you can surely do more with less. However, doing more with fewer resources isn’t a strategy of itself to be followed verbatim. It is basically a representative form of administration with dedicated attempts to boost the productivity by optimizing the efficiencies and operationalizing the processes. This is how the successful organizations compete now without thinking of how these activities may position them in the future.

Cost involved

Extensive innovation and risk management often take too much of cost for the smaller companies to bear. However, exploring the latest technology solutions now puts forth a significant opportunity and cost advantage to all sort of organization for doing more with less. These technology tools are capable of effectively doing more with less, which in turn gets translated to delivering less with less.

On exploring ways to excel creatively to achieve the new age business goals, the pervasive culture of just operationalizing the business practices will not truly take you to that extent of sacrifices to bring in more. Fresh ideas also die on the vine most often. There is a need for something more innovative.

The Hacker Way

“The Hacker Way” is a typical ideology, which was employed by Mark Zuckerberg, the founder of Facebook. This is also the name of the long road, which leads to the company’s huge campus at Menlo Park in California. The philosophy says “To succeed in any business today, there’s indeed a hack for that”.

To start with, everything simply begins with a base level in the culture and perspective of an organization. Sometimes, to get back on track, the larger corporate also may want to take the operational tips from the start-ups.

When it comes to the modern industrial scenario, startups are the most beloved ones for the industry. We have seen that Foursquare, Twitter, Pinterest, Instagram, AirBnB, and Uber gained that memento by disrupting the age-old corporate models and established an entirely new market for themselves. In the startup world, unlike the bigger companies, employees not only take care of multi-tasking, but they are also empowered to prove successful in every aspect of helping the organization to gain that real momentum to succeed.

With the above drive, the new term called ‘classic Entraprenuerialism’ coined by taking the elements representing the defining pillars of ‘entrepreneurialism’ and its initiatives to celebrate those within a broader ecosystem.

Entrepreneurs keep on searching for debt consolidation meaning and new loan opportunities to sustain their business growth. A startup business requires continuous funding, and this often leads to the mismanagement of finances. When debts go out of control and the business comes on the verge of bankruptcy, the only way out is consolidating all their debts into a single large loan.

New-age Entrepreneurs are Intrapreneurs

Entrapreneurs are those who rethink on processes and bring in innovation in every aspect of market research, marketing, product development, collaboration and everywhere possible to implement it. In the startup fraternity, the most discussed trend in terms of intrapreneurialism is the role and significance of ‘growth hacking.’

A growth hacker is someone who takes up the role or tasks to enable an organization to do more with less. The major difference in this approach is that the growth hackers take upon the tasks of doing more with less all by themselves as they hack the right way for things to be done in order to explore the fullest potential of the process to obtain desired goals.

The role of a growth hacker

Growth Hacking is a multi-legged approach, which is both an art and science on its own for creating

  • Awareness
  • Traction
  • Adoption
  • Advocacy

As the name suggests, it is literally a hacking process for the traditional processes to improvise business and accelerate results.

Back in 2010, it was Sean Ellis who first introduced to role of Growth Hackers in one of his posts titled as “Find a Growth Hacker for Your Startup.” In this, the author defined the difference between the new-age growth hacking process and the conventional marketing techniques.

You can find many things on Quora.com, which is a huge Q&A hub for everything disruptive when it comes to business, technology, trends from the people behind them. When you search for the topic as Growth Hacking, one of the top ranked answers on Quora says "It’s basically the collection of ideas which a typical entrepreneur can practice as a non-traditional and clever approach to enhancing the growth rate and acceptance of their product or service by hacking something towards growth purposes." Every business administrator will now agree to the fact that growth will not simply come on having a good product, and this is where the concept of hacking becomes common sense.

Many of you may think of Hacking as a process to breaking into secured networks or illegally accessing computers to steal files and info. However, hacking in the context we discuss here is a tough method of intelligently bypassing the traditional tasks to obtain the desired goals easily.

In order to succeed in any business, not just online businesses like an e-commerce portal or online consolidating companies, organizations need to nurture a culture of intrapreneurialism to light up the innovation within. However, you should remember that it is not simply doing more with less, but being successful in digging out solutions when resources and opportunities are constrained by convention. Growth hacking is not simply doing it for the sake of hacking, it’s more about discovering intelligent means to take the processes through its end to produce the most desirable results.

Isabella Rossellini is a business consultant who used to write about various revolutionary concepts in terms of business administration. We can read many of her growth hacking articles, debt consolidation meaning articles etc. on the personal blog.




Edited by Stefania Viscusi
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