The Enterprise Goes Social and Mobile with DoubleDutch

By Carrie Schmelkin August 04, 2011

Consumers don’t hesitate to use Foursquare to let their friends and families know when they “check in” to the hottest restaurant in New York City so why shouldn’t enterprises be afforded the same opportunity of letting their co-workers know when they are at that important prospective client meeting?

Well, thanks to innovations by DoubleDutch – a company that prides itself on introducing the mobile, social enterprise – now businesses can.

“The premise is that there’s a lot of innovation happening on the consumer side and we are trying to bring these same functionalities to the workplace to solve specific work problems,” Lawrence Coburn, CEO and co-founder of DoubleDutch told TechZone360. “We have a suite of enterprise apps that are all mobile.”

“Our tagline is mobile, social, simple,” he added. “We think everything should be social, everything should be three fields at once and that everything should be on your smartphone. We don’t even have a Web platform.”

DoubleDutch, which was officially introduced to the public this past January, boasts seven apps which are available on the iPhone and Andorid. One of the apps, HYVE Sales, consumerizes existing CRM’s UI with location aware mobile software. With the app, sales teams can log customer visits and critical account data on-site and, within seconds, that information is sent immediately back to the whole team. HYVE Sales also keeps a record of every person who comes in contact with a particular account, lead or product so that the company can track its progress with that specific focus. 

Another app, HYVE Knowledge aims to connect your field knowledge workers. With the app, employees can tap – not type – what project they are working on, who they are meeting with, and where the project is taking place. Once they tap in this information, texts are sent back to the other company members so that they can get real time updates. Moreover, the app allows companies to create pie charts that measure how much time is being spent on which projects.

“It’s about radical transparency, so you can see if your whole company is spending too much time with one company or one project,” Coburn said. “We see a smartphone as a sensor to collect information about what is going around and to collect incredible analytics to see if your resources are going in the right direction.”

Businesses have quickly picked up on the idea of bringing social and mobile to the workforce and DoubleDutch has quickly been able to add Cisco, HP, Gannett, Adobe, Amdocs, TED and Arizona State University to its customer base.

So what has the response been towards DoubleDutch?

“Six months ago people looked at us like we were from a different planet but now people are starting to get it,” Coburn said. “The more people use Facebook, Foursquare and Twitter on their phones the more they want that for the enterprise.”

“We are not inventing CRM for example but it’s a new way to think about CRM,” he added. “We are coming at existing software from a completely different direction.”


Carrie Schmelkin is a Web Editor for TechZone360. Previously, she worked as Assistant Editor at the New Canaan Advertiser, a 102-year-old weekly newspaper, covering news and enhancing the publication's social media initiatives. Carrie holds a bachelor's degree in journalism and a bachelor's degree in English from the S.I. Newhouse School of Public Communications at Syracuse University. To read more of her articles, please visit her columnist page.

Edited by Juliana Kenny

TechZone360 Web Editor

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