If you have been eagerly awaiting yet another social networking site with the ability to soak up your valuable free time by offering a bevy of social gaming options, then Google+ may have just the announcement for you.
Several weeks ago, we reported the rumors that Google+ would soon be adding a games stream. Well, with an official announcement on Thursday, that rumor has turned out to be true.
The announcement revealed that, over the course of the next few days, the current crop of 25 million users of Google+ will find the gaming stream active on their accounts. They will initially have access to games such as Angry Birds and a poker game by Zynga.
That four-year old game developer may soon find itself as the prettiest girl at this dance, fought over by two eligible suitors. Zynga titles, which include FarmVille, Mafia Wars and others, already account for a large percentage of the games played by a substantial chunk of the over 750 million Facebook users. But lately Google has showed a great deal of interest in Zynga as well.
After the gaming company’s recent initial public stock offering, documents revealed that Google had become an investor in Zynga. This was seen by many analysts as an early sign that Google wanted to position its social network as a challenger to Facebook in the lucrative social gaming arena.
Zynga itself has been calculated as having an $11 billion market value and Facebook keeps 30 percent of the revenue generated by games on its site. With numbers like those, there is little wonder that Google sees an opportunity here. In addition to the money generated by games themselves, the traffic created by social gaming draws a lot of eyeballs to a social networking site, creating an opportunity for large advertising revenues.
In response to Google’s announcement, Facebook revealed changes to its own social gaming features. New tools will allow gamers to more easily bookmark their favorite games and monitor which games their friends are playing.
In a recent interview with Andrew Van Luchene, an expert on social gaming patents, he opined that the strong team of engineers employed by Google has an opportunity to create some truly innovative games, which can transition casual gamers to more sophisticated games, creating exciting and dynamic new revenue streams.
What does this mean for those of us who love social networking and social games? Perhaps an embarrassment of riches, as we will now have copious opportunities to waste, er, SPEND our time creating and maintaining virtual worlds which, thanks to this new competition between Internet giants, should be more dynamic and engrossing than ever. We’ll just have to wait and see.
For now, though, please excuse me, I have some pigs and birds to attend to.
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.
TechZone360 Copy Editor
When the WannaCry ransomware attacked companies all over the world in 2017, experts soon realized it was meant to be stopped by regular updating. Even…
TMC recently announced the launch of three new artificial intelligence events under the banner of The New Intelligence. I recently spoke with TMC's Ex…
Organizations must align internally to achieve effective innovation. Companies should consider creating cross-functional teams or, at a minimum, incre…
The three events that are part of The New Intelligence are all about how businesses and service providers, and their customers, can benefit from artif…
TMC announced the launch of The New Intelligence conference and expo - The Event Powering the AI Revolution. This exciting new event will take place o…