.xxx Domain a Triple Threat to US Businesses, Groups

By Erin Harrison August 16, 2011

The upcoming .xxx domain appears to be a triple-threat for businesses, religious groups and the porn industry alike.

With the impending triple-x domain set to launch in December, businesses are complaining they are being forced to buy domain names they don’t want as a preemptive strike to avoid future legal battles.

Reuters said that while some adult-content providers are paying the $200 pre-registration fee because they want to use the domain, other non-porn brands (including MTV Networks, Budget Travel and the Red Cross) are preregistering “to avoid future legal battles with cybersquatters who register trademarks with the intention of reselling them.”

According to Reuters, ICM Registry, the domain operator administering the .xxx domain, is already accepting early applications from owners of different brands who want control over them.

A PC World report said that “initial returns in the UK indicate that four of five businesses that have pre-registered for the XXX domain have no relationship to the porn industry.”

The ICM Registry told Reuters it has received over 900,000 “expressions of interest” from companies wanting to pre-register their trademarks or block others.

In the report, Kristina Rosette, a trademark lawyer at Covington & Burling, said that many companies feel they're being blackmailed to protect their brands.

However, requiring pre-registration fees to protect trademarks is common among domain registries, which include the expected revenue in the business plans and projections, Rosette pointed out.

So where did the domain .xxx come from, you ask?

According to Reuters, ICM Registry, the private company that is introducing .xxx, was founded by a British tech investor Stuart Lawley, who first proposed the .xxx domain in 2000 with his partners to the Internet Corporation for Assigned Names and Numbers (ICANN), the international governing body that oversees top-level domains and reviews new applications.

However, Lawley et al have faced fierce opposition from religious and conservative groups for more than a decade based on moral grounds. In March 2011, ICM finally won a final approval from ICANN's board and a 10-year contract to manage the .xxx domain.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.



Erin Harrison is Executive Editor, Strategic Initiatives, for TMC, where she oversees the company's strategic editorial initiatives, including the launch of several new print and online initiatives. She plays an active role in the print publications and TechZone360, covering IP communications, information technology and other related topics. To read more of Erin's articles, please visit her columnist page.

Edited by Jennifer Russell

Executive Editor, Strategic Initiatives

SHARE THIS ARTICLE
Related Articles

Bloomberg BETA: Models Are Key to Machine Intelligence

By: Paula Bernier    4/19/2018

James Cham, partner at seed fund Bloomberg BETA, was at Cisco Collaboration Summit today talking about the importance of models to the future of machi…

Read More

Get Smart About Influencer Attribution in a Blockchain World

By: Maurice Nagle    4/16/2018

The retail value chain is in for a blockchain-enabled overhaul, with smarter relationships, delivering enhanced transparency across an environment of …

Read More

Facebook Flip-Flopping on GDPR

By: Maurice Nagle    4/12/2018

With GDPR on the horizon, Zuckerberg in Congress testifying and Facebook users questioning loyalty, change is coming. What that change will look like,…

Read More

The Next Phase of Flash Storage and the Mid-Sized Business

By: Joanna Fanuko    4/11/2018

Organizations amass profuse amounts of data these days, ranging from website traffic metrics to online customer surveys. Collectively, AI, IoT and eve…

Read More

Satellite Imaging - Petabytes of Developer, Business Opportunities

By: Doug Mohney    4/11/2018

Hollywood has programmed society into believing satellite imaging as a magic, all-seeing tool, but the real trick is in analysis. Numerous firms are f…

Read More