YoYo.com Launches to Bring Toy Land to Your Home

By Michelle Amodio September 20, 2011

The brains behind diapers.com, soap.com and wag.com are venturing on a new quest to bring the ease of shopping and fast delivery to the masses with their latest, YoYo.com.

Amazon-owned Quidsi has its eyes on the toy market, and much like its sister sites, promises free one and two day shipping on orders of $49 or more. Of course, this includes any items you buy from said sister sites, so when you find yourself in need of a box of diapers, kitty kibble, shampoo and a talking Elmo doll, you can do it all in one fell swoop.

The strategy is pretty brilliant, as it speaks to parents who need many items not only for themselves, but for their little kids (human and furry) as well.

YoYo.com will feature a broad selection of toys online, with everything from classics and best sellers to hard-to-find and specialty brands. At launch, the site will carry 20,000 toys, books, video games and collectibles.

"We've heard again and again that toy shopping can be totally overwhelming, which is why we wanted to create a toy destination that makes the experience as simple and efficient as possible, and hopefully even a little fun," said Marc Lore, CEO of Quidsi, Inc.

One really neat feature is the “toy finder” search box, which can be customized according to age, gender, budget, and the top Yoyo Picks. 

The “Yoyo Picks” are hand-selected by the Yoyo team to identify the top toys in each category based on criteria such as whether they foster imagination, are ideal for travel, are good for apartment-living, and so on.

"YoYo.com helps every type of gift giver find the perfect toy, whether it's parents who know exactly what they're looking for, or those who need a little guidance and some handpicked recommendations along the way," said Lore.

The site also features “super filters,” which allow customers to filter their search results by attributes like eco-friendly, award-winning, no assembly required and no batteries required.

The timing is rather perfect since the holiday shopping bonanza is right around the corner.

Quidsi was acquired by Amazon last November for $545 million, which itself doesn't carry as many toys.

Michelle Amodio is a TechZone360 contributor. She has helped promote companies and groups in all industries, from technology to banking to professional roller derby. She holds a bachelor's degree in Writing from Endicott College and currently works in marketing, journalism, and public relations as a freelancer.

Edited by Rich Steeves

TechZone360 Contributor

Related Articles

Robotic Process Automation vs. Business Process Automation in the Modern Customer Centric Enterprise

By: Special Guest    3/23/2018

There's a lot being said about robots these days and about Robotic Process Automation (RPA). RPA describes a software development toolkit that allows …

Read More

How to Grow Your VR Company

By: Special Guest    3/23/2018

Developers from every walk of life are now flocking to Virtual Reality as it has grown from a niche idea to a legitimate hardware. Companies all over …

Read More

Satellite Firm Swarm Technologies Facing Death After Defying FCC

By: Doug Mohney    3/22/2018

Swarm Technologies is the most important satellite company you've never heard about. But a failure to heed the Federal Communications Commission (FCC)…

Read More

Apple, IBM Partner on AI, ML

By: Paula Bernier    3/21/2018

Apple and IBM are collaborating to make it easier for developments to create AI-powered applications. The effort will employ IBM Watson Services for C…

Read More

5 Influential African-Americans In Tech

By: Special Guest    3/19/2018

It's no secret that Silicon Valley has a problem with diversity. Apart from being male-dominated, most of its workforce is white or Asian, with whites…

Read More