September 29, 2011

Best Buy Announces $200 Price Cut on Blackberry Playbooks


While the market is certainly flooded with Android (News - Alert) based tablets, there is a definite sea of change going on in how they will sell. With the announcement of Amazon’s Kindle Fire, Android based tablets have a new life. Of course some would argue that the only Android based tablet that actually has any real life is one that is produced by Amazon. 

One could also argue that tablets that are not the iPad and should not be priced like the iPad and it appears quite a few retailers agree with that particular sentiment. While they are not Android, based, Best Buy (News - Alert) announced that the Blackberry Playbook’s price would be drastically reduced.

One day after the Amazon Kindle Fire hit the market; the world’s biggest gadget retailer has announced that the Playbook will cost $200 less at their stores. With the price adjustments, the 16 GB Playbook will only cost $299, the 32 GB tablet will be $399 and the largest 64 GB Playbook will sell at $499 per unit. 

There are few people who do not think that Best Buy’s move isn’t a direct response to the Kindle Fire’s price being $199. Since the Amazon tablet rumors began circulating, the tablet was billed as the iPad killer and because of that, it could also be an Android tablet killer if those tablets aren’t produced by Amazon. 

Many people in the industry have noticed that trying to sell a tablet for prices that are close to the iPad simply don’t work. Hewlett Packard has found their sales numbers for the HP Touch rebounding ever since they decided to drastically reduce the price they were asking for their device. It is a safe bet that if other companies want to see big sales numbers for their tablet that they will need to look at producing cheaper priced products. 

RIM’s sales of the Playbook have not quite bottomed out, but there is little doubt that the sales numbers have been disappointing. Whether or not cutting the price by $200 will actually increase the demand for this particular product is yet to be seen, but it does show how desperate the company is for some good press.






Edited by Jennifer Russell