Audi Is Offering Keys for a Day to Lucky Twitter Users

By Oliver VanDervoort September 30, 2011

Social media are among the fastest growing tech sectors in the world. New studies are coming out almost weekly talking about how more and more adults are using social media networks all the time. With more and more people using social networks, more and more uses for those networks are being dreamed up all the time. The NewYorkGiants worked out a way for the team to feel a little closer to its fans using tweets. Now it appears that Audi is following in the NFL team’s footsteps giving away a day’s use of one of their top sports cars.

What makes this particular giveaway unique is that with this particular giveaway they can make dozens of different followers happy. While most people are using Twitter for really important things like telling everyone that they are about to go to the grocery store, if you use the hashtag #WantAnR8 you could get the chance to drive an Audi R8 Supercar for a day. Should your tweets be selected from the thousands of others, an Audi representative will show up at your house to hand over the keys, meaning you really don’t have to do anything but use that particular hashtag.

Of course, you can’t just tweet that you really like butter and add that particular hashtag. The company wants to reward those who have actually used an Audi before, or at least have a real love affair with the company’s products and therefore the tweets will be selected only if they actually talk about Audi products, or an experience dealing with Audi.

While there are plenty of companies that have embraced the social media network of Twitter and Facebook and other sites, Audi is one of the most active car companies on Twitter. Both Audi and Volkswagen seem to have figured out that a relationship with customers will create loyal shoppers and good word of mouth. Telling your followers that they have the chance to drive a car that retails for around $120,000 just by mentioning it on Twitter is certainly one way to make sure you are well liked in your social circles.




Edited by Rich Steeves

Contributing Writer

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