October 14, 2011

Study Shows Tablets are Top Notch Delivery Devices for Daily News


There can be little doubt these days that the Internet is changing the way we learn and how we interact. Earlier this summer a report surfaced that showed that more adults than ever are using social networks. 

Another report showed that students who actually use social networks are learning at a faster pace than those that don’t. Now a new report shows that people who use tablet computers for their news intake get a much deeper understanding of the issues of the day.

The study, put together by Starcom MediaVest and the online version of the BBC shows that the ability to take the tablet with you wherever you go, as well as the interactive features allows people to soak in their news more frequently. 

The study shows that 78 percent of tablet users said they follow a greater variety of news sources. More than 75 percent of those who responded said that the tablet makes reading the news more enjoyable. More than a third of those studied said that they actually read the news more because they have their tablets with them.

The study was conducted by doing in depth interviews of over 1,000 people located in the United States between the ages of 15 and 54. 88 percent of the people interviewed were tablet users and all the respondents said they were consumers of the news on a regular basis. One other finding was that a vast majority said that they usually read the news on their tablets while doing something else, such as watching their favorite television program. 

One aspect of the report that should make BBC happy is that a majority of respondents said they tended to gravitate towards well known news organizations when using their tablets. That alone should be good news for the major companies when it comes to bringing in advertising dollars.

Finally, it became very clear that these particular interviewees are die-hard news junkies. 47 percent of respondents said they would give up sports before their news apps. Another 44 percent said they would give up coffee and Facebook (News - Alert) before they would stop reading the news on their tablets.






Edited by Jennifer Russell
TechZone360
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