It appears that Google has moved on a bit from the good old days of when they were competing for traffic on their search engine. Whether you are talking dealing with Google Earth, or their latest foray into the social networking side of things, getting people to use their search is something they really don’t have to worry about anymore.
That of course doesn’t mean that there won’t be a company coming along here or there trying to take them on. While competitors can be expected even when you’re the size of Bing or Google, the direction this particular competitor comes from has to surprise a little. MC Hammer has apparently left rapping behind as he is looking to launch his own search engine service.
The new search engine, WireDoo, was announced by MC Hammer at the Web 2.0 Summit in San Francisco yesterday. WireDoo has the slogan “Search once, see what relates,” and looks to improve on Google’s search finding by using terms that relate to whatever you are actually searching for. The service will use something called “Deep Search” and relationship search in order to find what the people are looking for, as well as helping people find terms they didn’t even know they were looking for.
Hammer, or Stanley Kirk Burrell as he is known to his closest friends, says that while he understands people might not want to deal with another search engine that competes with Google, he still feels as though his service provides something people will want.
One of the ways that the search would work would be that if you searched for your home address, it would, of course, pull up that address. The search would also return information about area schools, shopping and dining sources and even local insurance rates.
It is this particular extra information that WireDoo will provide that Hammer hopes will drive people to the service. WireDoo is currently in closed beta and not quite ready to go public. You can input your email address and hope you receive an invite to see exactly what the search engine can do.
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