It's Black Friday 365 Days a Year

By

According to research featured on the Retrevo blog, the phenomenon of Black Friday shoppers, those who are interested only in heavily-discounted merchandise, could be a 365-day a year reality due to Groupon.

That’s “thanks to Groupon” or “blame it on Groupon,” depending on your perspective, whether you’re out buying the merchandise or the one paying for it to clutter up your house.

And talk about finding a deal -- The Wall Street Journal is reporting that while Groupon's initial public offering, scheduled to begin trading November 4 on the Nasdaq Stock Market under the symbol GRPN, is “getting generally negative reviews from analysts,” but should find pricing “within its expected range of $16 to $18 a share.”

Retrevo cites from a recent Gadgetology study, finding what the study’s authors say is “a class of shoppers who buy lots of things through deal sites and they expect deep discounts on what they buy.”

In fact, the study profiles what it calls a “Deal Addict” -- much like the people waiting outside Kmart in their folding chairs, munching doughnuts and sipping coffee in the predawn hours before Black Friday as if it were a new Star Wars movie opening.

The same frenzy could surround the Groupon IPO, with the same falloff as a Star Wars movie sees: “The company's financial metrics suggest that Groupon is today's Webvan, says Francis Gaskins, president of research site IPOdesktop.com, referring one of the more prominent dot-com flops,” according to the Journal.

“Almost three quarters of last year’s Black Friday shoppers (70 percent) say they are members of deal sites,” the study found, adding that “one of three of those deal site members say they buy most things or almost everything on discount regardless of whether it’s from a deal site or not.

The study found about a seventy percent overlap, in fact, between last year’s Black Friday shoppers and deal site members on Groupon, Woot and the like. And with deal sites, you don’t have to wait for your fix. You can shoot up -- sorry, you can find deals anytime.

One consequence could possibly be the diminishment of those folding chair lines. Manish Rathi, Retrevo.com’s co-founder and vice president of marketing, observed that given the culture of instant gratification for deal-finding, it will be “hard for today’s retailers to make their Black Friday deals stand out when shoppers have been getting significant discounts throughout the year.”

 


David Sims is a contributing editor for TechZone360. To read more of David’s articles, please visit his columnist page. He also blogs for TechZone360 here.

Edited by Rich Steeves
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

TechZone360 Contributing Editor

SHARE THIS ARTICLE
Related Articles

Your Post-Quantum Readiness Starts at Y2Q Summit

By: TMCnet News    5/27/2026

Y2Q Summit is an executive conference focused on helping enterprises prepare for the coming era of quantum computing disruption, cybersecurity transfo…

Read More

Why Award Marketing Should Be Part of Every B2B Tech Company's Growth Strategy

By: Erik Linask    5/20/2026

Award marketing matters for B2B tech companies because industry recognition can strengthen trust, support sales and partner relationships, improve con…

Read More

Why Email Is Still the Most Underrated Layer of Modern Software Infrastructure

By: Contributing Writer    5/15/2026

Take, for example, the following scenario. A user requests a password reset, waits a few seconds, refreshes their inbox and nothing arrives. They try …

Read More

Jitterbit's Visionary Status Signals a Shift in the iPaaS Market

By: Contributing Writer    4/7/2026

As enterprise ecosystems grow more complex, integration has become less of a backend IT function and more of a strategic driver of business performanc…

Read More

Cyber Extortion over hoax Breach: Lessons from a Fabricated story about IDMERIT

By: Contributing Writer    3/3/2026

Cybercriminals are increasingly staging fake data breaches to launch extortion attempts against KYC-AML companies. Recently, hackers devised a new met…

Read More