Google TV 'Reboots' with New Software Updates

By Erin Harrison November 01, 2011

Google TV hasn’t exactly made a name for itself, but is hoping to change that by adding new programming options and services to its lackluster video product.

“Given so much choice, we’re committed to delivering the best way to discover and engage with the high-quality entertainment on your television, whether that comes from your cable or satellite provider (DISH, Comcast, DIRECTV, etc.) or from the Web (YouTube, Netflix, and thousands more),” according to a blog post authored by Mario Queiroz, vice president product management, and Vincent Dureau, director of engineering at Google TV.

The Google TV executives even acknowledged its platform was less than perfect and in need of more changes.

“The initial version of Google TV wasn’t perfect, but launching it gave us the opportunity to learn. These are still early days, and we’re working hard to move forward with each update,” the blog post said.

If you are still asking “Google TV who?” you aren’t alone, according to analysts.

Michael Pachter, an Internet and media industry analyst with Wedbush Securities told Business Insider, “I don’t think the average person cares [about Google TV] or should care. My guess is that fewer than 10 percent of consumers could explain what Google TV is.”

Still, Google TV announced several software updates including: a simpler interface with a new customizable home screen. “And within ‘all apps’ you can see all of your shortcuts, similar to your Android phone or table,” the blog post explained.

Google TV has also improved its search capabilities by adding an app called “TV & Movies” that allows users to browse through 80,000 movies and TV episodes across cable or satellite, Netflix, Amazon, YouTube and other sites.

In related news, chipmaker Intel revealed earlier this month that it officially closed the doors and thrown away the key to the Digital Home Group that was responsible for designing chips for TV set-top boxes including Google TV devices powered by both Sony and Logitech, as well as other Boxee boxes from D-Link.

The decision by the company came at time where Google TV simply isn’t meeting expectations, causing Google to look at other avenues in which their product can be released specifically zeroing in on ARM for the next generation of Google TV. ARM president Tudor Brown acknowledges that his company has been in talks with Google for almost a year now, TechZone360 reported.


Erin Harrison is Executive Editor, Strategic Initiatives, for TMC, where she oversees the company's strategic editorial initiatives, including the launch of several new print and online initiatives. She plays an active role in the print publications and TechZone360, covering IP communications, information technology and other related topics. To read more of Erin's articles, please visit her columnist page.

Edited by Rich Steeves

Executive Editor, Strategic Initiatives

SHARE THIS ARTICLE
Related Articles

Get Smart About Influencer Attribution in a Blockchain World

By: Maurice Nagle    4/16/2018

The retail value chain is in for a blockchain-enabled overhaul, with smarter relationships, delivering enhanced transparency across an environment of …

Read More

Facebook Flip-Flopping on GDPR

By: Maurice Nagle    4/12/2018

With GDPR on the horizon, Zuckerberg in Congress testifying and Facebook users questioning loyalty, change is coming. What that change will look like,…

Read More

The Next Phase of Flash Storage and the Mid-Sized Business

By: Joanna Fanuko    4/11/2018

Organizations amass profuse amounts of data these days, ranging from website traffic metrics to online customer surveys. Collectively, AI, IoT and eve…

Read More

Satellite Imaging - Petabytes of Developer, Business Opportunities

By: Doug Mohney    4/11/2018

Hollywood has programmed society into believing satellite imaging as a magic, all-seeing tool, but the real trick is in analysis. Numerous firms are f…

Read More

Blockchain in Space

By: Doug Mohney    4/10/2018

The fact is that everyone is putting a special spin upon blockchain this minute. Given that, it's no surprise a number of companies are discussing dis…

Read More