Google Has New Plan for Placement of Online Ads

By Ashok Bindra November 04, 2011

Search engine giant Google has a new plan for your online search advertisements. According to Yahoo! News, based on a report filed by Associated Press, Google believes it can make more money by placing some of its ads below its search results instead of alongside the displayed results.

As per the report, the reshuffling of search ads started appearing on Google's website on Wednesday. However, according to Yahoo! News, this shift will not prevent ads from still appearing in the right column next to the search results.

Based on analytical data, the search engine giant found that certain ads generate more clicks when they appear at the bottom of the page. That translates into more revenue for the company because Google gets paid a certain amount each time an advertising link is clicked. However, “The company didn't specify what kinds of ads are likely to get the bottom-page billing,” wrote the Associated Press.

In an effort to deliver better results to web surfers and companies trying to promote their goods and services, Mountain View, Calif.-based Google continues to improve its search engine algorithm and ad system. Until now, these tweaks have proven to be highly effective, wrote Yahoo! news.

Google handles about two out of every three Internet search requests. “It is expected to sell more than $35 billion in advertising this year,” according to Yahoo! news.

Although Google is struggling to make a dent in the social networking space, it is performing well in its core business of web search. A recent report by market research company Experian Hitwise shows that Google accounted for 66.12 percent of all searches in the U. S. in the month of September. By same account, the Experian Hitwise report shows that the combined Bing-powered search got 28.07 percent of searches for the month, with Yahoo! Search and Bing receiving 15.27 percent and 12.80, respectively.


Ashok Bindra is a veteran writer and editor with more than 25 years of editorial experience covering RF/wireless technologies, semiconductors and power electronics. To read more of his articles, please visit his columnist page.

Edited by Rich Steeves

TechZone360 Contributor

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