Google Has New Plan for Placement of Online Ads

By Ashok Bindra November 04, 2011

Search engine giant Google has a new plan for your online search advertisements. According to Yahoo! News, based on a report filed by Associated Press, Google believes it can make more money by placing some of its ads below its search results instead of alongside the displayed results.

As per the report, the reshuffling of search ads started appearing on Google's website on Wednesday. However, according to Yahoo! News, this shift will not prevent ads from still appearing in the right column next to the search results.

Based on analytical data, the search engine giant found that certain ads generate more clicks when they appear at the bottom of the page. That translates into more revenue for the company because Google gets paid a certain amount each time an advertising link is clicked. However, “The company didn't specify what kinds of ads are likely to get the bottom-page billing,” wrote the Associated Press.

In an effort to deliver better results to web surfers and companies trying to promote their goods and services, Mountain View, Calif.-based Google continues to improve its search engine algorithm and ad system. Until now, these tweaks have proven to be highly effective, wrote Yahoo! news.

Google handles about two out of every three Internet search requests. “It is expected to sell more than $35 billion in advertising this year,” according to Yahoo! news.

Although Google is struggling to make a dent in the social networking space, it is performing well in its core business of web search. A recent report by market research company Experian Hitwise shows that Google accounted for 66.12 percent of all searches in the U. S. in the month of September. By same account, the Experian Hitwise report shows that the combined Bing-powered search got 28.07 percent of searches for the month, with Yahoo! Search and Bing receiving 15.27 percent and 12.80, respectively.


Ashok Bindra is a veteran writer and editor with more than 25 years of editorial experience covering RF/wireless technologies, semiconductors and power electronics. To read more of his articles, please visit his columnist page.

Edited by Rich Steeves

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Rising Mobile Broadband Accessibility and Usage Impacting Global Social and Economic Growth

By: Laura Stotler    5/28/2015

Information and communication technologies (ICTs) are having a direct impact on social and economic development, according to interesting new research…

Read More

Avago Technologies Acquisition of Broadcom: Let The Chips Fall Where They May

By: Peter Bernstein    5/28/2015

With a combined valuation of roughly $77 Billion and revenues of $15 Billion once the transaction closes the new Avago will have the human and technic…

Read More

Digital Ad Viewability: The New Metric for Monetization

By: Tara Seals    5/28/2015

Verizon Communications raised a few eyebrows earlier this month when it announced plans to acquire AOL for $4.4 billion. It seemed a lot to pay just t…

Read More

Future Watch Apps May Surprise You

By: Mike Russo    5/27/2015

If there's one thing that's abundantly clear about the Apple Watch, it's that this isn't your grandpa's timepiece. Oh, it tells time, sure. The rest i…

Read More

Why Apple iOS is Dominating Google's Android

By: Rob Enderle    5/27/2015

Apple's iOS platform is kicking Google Android's butt all over the Smartphone playground. This battle has been fascinating to watch because it seemed …

Read More