Apple Store App Launched

By Michelle Amodio November 09, 2011

Last week we learned that Apple was rumored to be launching the latest app for its brick and mortar stores that would allow customers to shop right from their phones. The rumors are, in fact, true, as Apple released the app and now anyone can buy stuff with little interaction from Apple employees.

With the store app comes Personal Pickup, which gives customers the power to shop and, instead of waiting for a shipment, the goods can be picked up at retail stores. The company claims that purchased products can be picked up within an hour of purchase.

EasyPay is another nifty features that turns your iOS device to a point-of-sale gadget. Find something in the store you want? Simply scan the barcode of said item and pay for it through the iTunes App Store with your linked credit card. The only caveat is only select accessories can be purchased with EasyPay.

The Mac Observer had a chance to give this new feature a test run.

“The process is simple: once you’re in the Apple Store, connect to the Apple Store Wi-Fi network and launch the Apple Store App. On the front page is an ‘Easy Pay’ button. Press it and you’ll get a simple instructional pop-up on how to use the software,” writes TMO.

“Thankfully, for those prone to losing their phone, the app does ask for the three or four digit security code before completing the transaction.”

It's unclear how Apple employees will keep track of purchases made through the app. If customers have to show their receipt, then it defeats the purpose of the EasyPay system.

The Apple Store app runs on iOS 4.2 and higher. It is not optimized for the iPad.

The addition of in-store pickup isn’t exactly new. Best Buy is one of a few retailers that already offers it. According to BGR, Apple’s approach will be far more streamlined than its competitors. Now that it’s out, we’ll see if that’s true.



Michelle Amodio is a TechZone360 contributor. She has helped promote companies and groups in all industries, from technology to banking to professional roller derby. She holds a bachelor's degree in Writing from Endicott College and currently works in marketing, journalism, and public relations as a freelancer.

Edited by Jennifer Russell

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

500M Yahoo! Users Impacted by Hack; What It Says About Password Protection

By: Paula Bernier    9/23/2016

Yahoo! is facing a lot of challenges lately. Add to the heap the breach - which the company confirmed today - that has affected 500 million Yahoo! acc…

Read More

From Robotic Friends to Flying Cars: Looking Ahead to 2025

By: Rob Enderle    9/22/2016

I'm at the IBMEdge conference this week, and one of the topics that came up at lunch today was how robotics are going to dramatically change how and w…

Read More

Windows 10: Is it Worth the Update?

By: Alicia Young    9/22/2016

Last summer, Microsoft shook up their Windows design with the release of Windows 10. They offered the update to users for free for a year, giving ever…

Read More

Apple Making Serious Push Into Car Industry

By: Andrew Bindelglass    9/22/2016

Over the past two years, Apple has been seriously looking into entering the connected car industry, attempting to build its own electric vehicle that …

Read More

Will Legacy Paper Save Us From Electronic Fraud?

By: Doug Mohney    9/21/2016

Voting in the 2016 elections may be under threat from hacking, with the FBI worried about interference by a foreign power. Every day, I and tens of th…

Read More