Apple Store App Launched

By Michelle Amodio November 09, 2011

Last week we learned that Apple was rumored to be launching the latest app for its brick and mortar stores that would allow customers to shop right from their phones. The rumors are, in fact, true, as Apple released the app and now anyone can buy stuff with little interaction from Apple employees.

With the store app comes Personal Pickup, which gives customers the power to shop and, instead of waiting for a shipment, the goods can be picked up at retail stores. The company claims that purchased products can be picked up within an hour of purchase.

EasyPay is another nifty features that turns your iOS device to a point-of-sale gadget. Find something in the store you want? Simply scan the barcode of said item and pay for it through the iTunes App Store with your linked credit card. The only caveat is only select accessories can be purchased with EasyPay.

The Mac Observer had a chance to give this new feature a test run.

“The process is simple: once you’re in the Apple Store, connect to the Apple Store Wi-Fi network and launch the Apple Store App. On the front page is an ‘Easy Pay’ button. Press it and you’ll get a simple instructional pop-up on how to use the software,” writes TMO.

“Thankfully, for those prone to losing their phone, the app does ask for the three or four digit security code before completing the transaction.”

It's unclear how Apple employees will keep track of purchases made through the app. If customers have to show their receipt, then it defeats the purpose of the EasyPay system.

The Apple Store app runs on iOS 4.2 and higher. It is not optimized for the iPad.

The addition of in-store pickup isn’t exactly new. Best Buy is one of a few retailers that already offers it. According to BGR, Apple’s approach will be far more streamlined than its competitors. Now that it’s out, we’ll see if that’s true.



Michelle Amodio is a TechZone360 contributor. She has helped promote companies and groups in all industries, from technology to banking to professional roller derby. She holds a bachelor's degree in Writing from Endicott College and currently works in marketing, journalism, and public relations as a freelancer.

Edited by Jennifer Russell

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Congress Passes Consumer Privacy Rollback

By: Paula Bernier    3/29/2017

Yesterday, the House of Representatives voted 215-205 to eliminate privacy rules aimed at protecting the browsing histories and data of U.S. broadband…

Read More

How Enhanced Connectivity Benefits Analytics and Big Data

By: Lindsey Patterson    3/29/2017

Potential benefits of data analysis include enhanced marketing potential, the ability to improve overall efficiency as well as the means to track and …

Read More

Think IT Can Handle Security On Its Own? Think Again

By: Special Guest    3/28/2017

One of the major fears of any IT department is losing control - of projects, of users, of applications. Yet, even with the best technology solutions, …

Read More

Optane: Intel Builds a Supercharger for PCs

By: Rob Enderle    3/28/2017

Optane is Intel's brand name for 3D XPoint memory, a brand-new memory architecture which has speed a bit slower than DRAM but otherwise performs like …

Read More

IBM's Cloud/Data/AI Trinity Vision

By: Doug Mohney    3/27/2017

If you want to know what the future of IT looks like, it's always good to look to IBM. The company pioneered and championed PCs, the Internet, open so…

Read More