As the use of mobile devices continues to grow rapidly and show no sign of slowing down anytime soon, streaming media have dramatically increased in popularity as well. Previously, advertisers and publishers have had limited access to these technologies. Advertisers need to be able to measure how effective their campaigns are beyond how many actual clicks they receive. With streaming audio applications on mobile devices, users can be exposed to ads while on-the-go.

Based in Silicon Valley, Mixberry Media is a developer of an innovative approach to advertising and has just introduced the world to the company’s vAdstechnology, which enables advertisers to reach a much wider audience through utilizing voice and audio ads. The solution also will assist publishers in driving ad revenue while simultaneously being able to completely maintain their app behavior.

“Our vAds technology brings a fresh and unique approach to mobile and WEB advertising.” said Andre Hawit, Mixberry Media founder and CEO, in a statement. “We capitalize and monetize idle and transition time in a friendly, non-intrusive and extremely effective manner. We are the shortest distance between advertisers and their target audience.”

Today proved to be a big day for the company as Mixberry Media also kicked off the opening of their online AdStudio which allows advertisers to design their own ads easily and effectively. Through creating a forum where advertisers and publishers can connect and share ideas, this technology will be able to leverage the required waiting time, while keeping the user who is anxiously awaiting an audio response from the app or site occupied.

Mixberry Media’s online AdStudio helps brands simply create an audio ad with capabilities including background music in a very short period of time, according to a press release. With this technology, advertisers can now completely eliminate the long processes, expensive equipment, and recording studios that were once needed to create advertisements.

Some of the features of AdStudio include text-to-speech ad creation, the ability to assign over 30 specific target audience characteristics, the ability to handle multiple languages, accents and voice personalities, the use of multiple voices in one ad, full control over voice speed, pitch, volume and ad length, and the insertion of emotions and voice effects.

The vAds technology and AdStudio power ads in timed precision to ensure the best results possible at a cost effective price.  Mixberry Media’s solutions are forever transforming the way in which voice and audio ads are delivered.