Groupon Acquires Silicon Valley Startup Campfire Labs

By Ashok Bindra December 29, 2011

After a successful recent IPO launch, deal-of-the-day website Groupon is now in a talent-buying mood.  According to technology site TechCrunch, Groupon recently purchased a Silicon Valley startup Campfire Labs for an undisclosed amount. Campfire Labs was founded by Sakina Arsiwala, an ex-Google executive and former head of International at YouTube, and social search technology expert Naveen Koorakula. Prior to starting Campfire Labs, Koorakula worked at search companies like Inktomi, Yahoo and Picch.

According to TechCrunch, startup Campfire Labs’ mission is to change the way people think of social interactions in the real world and online. “We are committed to building an intellectually stimulating and fun environment, where technology and product excellence are respected above all. We pride ourselves in having an open culture of equals,” states Campfire Labs on its website.

As per the description provided by Campfire Labs, the company is tackling very complex algorithmic, technology and product problems. “We’re building systems designed to scale. Some tools in our toolkit include javascript (node.js, javascript mvc), hypertable, hadoop, C++ and Ruby. We like unit testing, continuous integration and contributing to open source,” said Campfire Labs.

In an email sent to the Washington Post, Groupon’s communications director Julie Mossler stated, “The Campfire team have already become valuable contributors to Groupon's social media capabilities. We're thrilled to have them aboard and excited to see what we can create in 2012 and beyond.”

Koorakula told The Washington Post, “We essentially started with an idea that seamlessly marries our old, analog social roots with our fresh, new, digital ones.”

Campfire Labs investors and advisors, as listed on the company website, included SV Angel’s Ron Conway and David Lee, YouTube co-founder Steve Chen, the late Stanford professor Rajeev Motwani, former Facebook and YouTube CFO Gideon Yu, former eBay SVP Michael Dearing, Felicis Ventures founder and MD Aydin Senkut, Splash CEO Michael Powers, Asha Jadeja and Vuclip CEO Nickhil Jakatdar.

Ashok Bindra is a veteran writer and editor with more than 25 years of editorial experience covering RF/wireless technologies, semiconductors and power electronics. To read more of his articles, please visit his columnist page.

Edited by Rich Steeves

TechZone360 Contributor

Related Articles

AT&T Announces Plans to Buy Time Warner

By: Paula Bernier    10/24/2016

AT&T over the weekend revealed plans to purchase Time Warner Inc. in a deal valued at more than $85 billion, driving down both of their stocks and dra…

Read More

Google Adds CBS to its Unplugged Roster

By: Steve Anderson    10/21/2016

Over-the-top Web-based television seems to be the way of the future, as demonstrated by Netflix, Hulu, and a host of developments to follow, along wit…

Read More

A New Stock Price High for Microsoft?

By: Steve Anderson    10/21/2016

It would be easy to think that Microsoft's stock price glory days were behind it, lost with the dot-com bubble and a little song called "Mambo No. 5."…

Read More

T-Mobile, FCC Reach 10-Figure Settlement Agreement

By: Steve Anderson    10/21/2016

It's a shot in the chops for T-Mobile, as the company recently agreed to a settlement with the Federal Communications Commission (FCC) over the matter…

Read More

DDoS Attack Causes Several Site Outages

By: Alicia Young    10/21/2016

This morning, as thousands of people woke up and started their daily routines, they found that it had been disrupted. Those who like to lie in bed scr…

Read More