Google Improves Search with Instant Previews

By

How many times have you waited for a Web page to load only to discover that the website you selected isn’t what you had hoped for? Google plans on curbing such frustration by allowing users to see previews of websites before clicking on them.

Dubbed Instant Previews, the brand new tool provides a graphic overview of a search result and highlights the most relevant sections, making finding the right page as quick and easy as flipping through a magazine. To use it, surfers need only click once on the magnifying glass next to the title of any search result and a visual snapshot of the page will appear on the right. From there, users can hover their cursors over any other result to see a preview.

Instant Previews works for Google Web searches, as well as searches for news, video and local businesses.

According to Google testing, people who use Instant Previews are about 5 percent more likely to be satisfied with the results they click. The previews provide new ways to evaluate search results, making users more likely to find what they’re looking for on the pages they visit.

Instant Previews follows the roll-out of Instant Search which Google unveiled in September. Instant Search is a search-before-you-type tool that instantly takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search. Google testing showed that Google Instant saves the average searcher two to five seconds per search.

And in early November, Google announced that smartphone owners running Google’s Android software will be able to run Instant Search as well. Google plans to launch Instant Previews in 40 languages over the coming days.




Edited by Tammy Wolf
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

TechZone360 Contributing Editor

SHARE THIS ARTICLE
Related Articles

Your Post-Quantum Readiness Starts at Y2Q Summit

By: TMCnet News    5/27/2026

Y2Q Summit is an executive conference focused on helping enterprises prepare for the coming era of quantum computing disruption, cybersecurity transfo…

Read More

Why Award Marketing Should Be Part of Every B2B Tech Company's Growth Strategy

By: Erik Linask    5/20/2026

Award marketing matters for B2B tech companies because industry recognition can strengthen trust, support sales and partner relationships, improve con…

Read More

Why Email Is Still the Most Underrated Layer of Modern Software Infrastructure

By: Contributing Writer    5/15/2026

Take, for example, the following scenario. A user requests a password reset, waits a few seconds, refreshes their inbox and nothing arrives. They try …

Read More

Jitterbit's Visionary Status Signals a Shift in the iPaaS Market

By: Contributing Writer    4/7/2026

As enterprise ecosystems grow more complex, integration has become less of a backend IT function and more of a strategic driver of business performanc…

Read More

Cyber Extortion over hoax Breach: Lessons from a Fabricated story about IDMERIT

By: Contributing Writer    3/3/2026

Cybercriminals are increasingly staging fake data breaches to launch extortion attempts against KYC-AML companies. Recently, hackers devised a new met…

Read More