This year marks Nucleus Research’s eleventh annual Top 10 Technology Predictions, where it forecast what trends – both positive and negative – will be heavily seen as we all prepare to buy new yearly calendars and toast champagne in celebration.
The predictions are based on the status of trends across the entire technology spectrum – whether they’re thriving or dipping.
Ian Campbell, CEO at Nucleus Research, explains in a statement that in order to make the most “accurate and meaningful predictions,” they need to have in-depth understanding and analysis of these trends as they continue to develop into the year to come. The company’s efforts have also truly helped clients and businesses alike stay ahead of the curve in preparation for what is to come.
In the latter half of the company’s 2013 predictions (in no specific order) are the declining of the Bring Your Own Device (BYOD) trend, as Nucleus believes companies will quickly begin to realize that its associated support costs, compliance risks and usage reimbursement drawbacks are not worth the trouble; social performance management will take a backseat in areas that include HR; security spending will decline as CFOs more closely observe their companies’ history of security breaches; the end of customization as we know it, seeing how customer applications are streamlining; and perhaps most expected is that unemployment rates will remain unwavering as 2013 rapidly approaches.
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Nucleus Research also predicts that in 2013:
The race to solidifying the customer experience will continue “at a fevered pace” as market leadership changes and as companies seek to achieve what will may be potentially high return on investment (ROI).