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Apple (
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Cook underscores that although plenty of tablets are now being sold iPads still continue to deliver an enormous 81 percent of total actual tablet usage.
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The new iPad Air, available November 1, 2013, is now introduced, completely replacing the iPad 4. Delivered in a narrower, super thin 7.5mm thick package, and weighing only 1 pound - .4 pounds lighter than its predecessor.
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The iPad Air. No, there is no fingerprint scanner.
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The iPad Air bezel along its long edges is now 43 percent narrower than the iPad 4, making it significantly narrower while still maintaining the same 9.7 inch retina display.
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The difference in width and thinness is huge. Note the same "chamfered" edges as the iPhone (
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Apple's engineers found savings in thickness across every major iPad component.
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The same 64-bit 7 chip that powers the iPhone 5s now powers the iPad Air, including the M7 motion co-processor. It had been thought that perhaps the iPad Air would deliver the A7X. Perhaps that will come in a follow-up "pro" or "enterprise" iPad model that may also include the fingerprint scanner.
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CPU performance jumps 2X (
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Graphics performance jumps 2X over the iPad 4 but an enormous 72X over the original iPad.
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The iPad Air offers improvements across all standard features.
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Apple maintains its iPad pricing structure - $499 for the base 16 GB model and $629 for the base 16 GB LTE (
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