Phishing scams are common these days, mainly because they work so well. Said scams attempt to get access to people's accounts and personal information by posing as something familiar and legitimate. A new phishing scam that emerged recently is built around Google (News - Alert) Docs; though it's not the first time such a scam has been set up, it's surprisingly well-done, and might well pull some unsuspecting folks in.
The new phishing scam seems to have targeted journalists in general, starting with reporters from BuzzFeed, Vice, and even Gizmodo Media. While some have reported that the email looks slightly off, it's the kind of thing that only makes for vague suspicions. Those who actually click through to the link in question, meanwhile, arrive at a login screen that likewise looks nearly indistinguishable from a standard Google Docs operation.
Those who carry on from there find that this phishing scam manages to imitate real life very well indeed, with an authentic-looking Google.com URL, a link to Google Docs that seems to mesh, and even the ability to choose the account desired to view the document from. A couple points seem to give away the notion that this is a scam, however, as the email seems to be addressed to a string of h's, looking like this: “hhhhhhhhhhhhhh.” No one's sure just who's behind this particular effort to land free credentials, but many are waiting to hear from Google proper about this new development.
The phishing scam is a bit more insidious than common scams; it's not specifically going after a credit card or something like that, but rather, it's going after account credentials. It could be an espionage effort; perhaps some media outlet is eager to gain an edge by seeing what's coming out on a competitor's website. Maybe it's even a particularly avid reader trying to get a glimpse at tomorrow's news today.
At any rate, it may be a good idea to ignore any Google Docs links that come up for a while, particularly for those in the media. That's a temporary solution, but one that may work out well; most scammers don't stick to a scheme that doesn't work, which is why ransomware is still a big problem. Google actually responded to this point, noting that those who receive it should report it as phishing within Gmail itself.
Paying particular attention to incoming email may be especially helpful here, as well as working in places other than Google Docs that are a little too specialized to be readily cracked. A few such precautions and much of the threat here may be nullified. Sometimes, that's the best you can do.