If you’ve ever Googled your name or business and found something you didn’t like, you’re not alone. Whether it’s outdated information, negative reviews, or something embarrassing, it can feel overwhelming. The good news? You can take action to clean up your Google (News - Alert) search results. This DIY guide will show you how to improve what people see when they search for you.
Why It’s Important to Manage Your Search Results
Your online presence matters. Studies show that 75% of people never scroll past the first page of search results. What appears there can shape how others see you. Employers, clients, and even friends often rely on Google to form first impressions.
If outdated, irrelevant, or harmful content shows up, it can affect your personal or professional life. Taking control of your search results isn’t just about vanity—it’s about protecting your reputation.
Step 1: Identify the Problem
Start by searching your name or business on Google. Use variations, like including your city or industry, to see a full range of results. Look for:
Write down the links that bother you the most. These are your targets for cleanup.
Step 2: Remove What You Can
Not everything on Google is permanent. You might be able to remove some content completely, especially if you own it or can contact the source.
Delete Content You Control
Start with content you own, like old social media posts, blog articles, or website pages. Log into your accounts and delete anything outdated, inaccurate, or unflattering.
Contact Website Owners
If the content is on a website you don’t control, reach out to the site owner. For example, if a news article about you includes a mistake, contact the editor and ask for a correction. Be polite and provide evidence to back up your request.
If you need something more serious, like a legal take-down, this might require professional help. In some cases, requesting online content removal through legal or privacy channels is necessary.
Use Google’s Tools
Google offers tools for removing specific types of content. For example:
These tools don’t guarantee success, but they’re worth trying.
Step 3: Push Down Negative Results
If you can’t remove something, the next best thing is to push it off the first page. This means creating positive, high-quality content that outranks the bad stuff.
Build a Strong Online Presence
Create or update your social media profiles. Platforms like LinkedIn (News - Alert), Twitter, and Instagram often rank high in search results. Make your profiles public and fill them with professional, engaging content.
Launch a Personal or Business Website
Having your own website gives you more control over what people find online. Use your name or business name in the domain if possible, like “JaneDoe.com” or “DoeDesigns.com.” Include:
Post Regularly
Fresh content signals to Google that your site or profile is active. Write blog posts, share updates on social media, or upload videos. The more active you are, the better your chances of ranking above negative results.
Use Keywords Wisely
Think about the terms people use to find you. Include these keywords naturally in your blog posts, social media bios, and website text. For example, if you’re a photographer, use phrases like “John Smith photography” or “wedding photographer John Smith.”
Encourage Positive Press
If you have good news, share it! For example:
Positive stories can outrank negative ones and improve your reputation.
Step 4: Monitor Your Results
Cleaning up search results isn’t a one-time job. Set up Google Alerts to track mentions of your name or business. This will help you catch new content as soon as it appears.
Use tools like Moz or Ahrefs to monitor your search rankings. These tools show which pages rank highest and where you need improvement. If negative content starts climbing back up, counter it with fresh, positive material.
Step 5: Manage Online Reviews
Negative reviews can hurt your reputation. While you can’t always delete them, you can manage them effectively.
Respond Professionally
If someone leaves a negative review, respond politely and offer to resolve the issue. This shows others that you care about feedback and are willing to make things right.
Request Positive Reviews
Ask satisfied customers or clients to leave reviews. Make it easy by sending them a direct link to your Google or Yelp page. A flood of positive reviews can make the negative ones less noticeable.
Build a Review Strategy
Set up a system to request reviews regularly. For example, after completing a job or project, send a thank-you email with a request for a review. The more positive feedback you gather, the stronger your reputation becomes.
Step 6: Stay Proactive
The best way to keep your search results clean is to stay proactive. Regularly update your website, post on social media, and monitor what’s out there.
Remember, Google loves fresh, high-quality content. Make it a habit to share blog posts, photos, or videos every month. Over time, this will build a strong, positive online presence that’s hard to overshadow.
Final Thoughts
Cleaning up your Google search results is a process, but it’s one you can handle. Start by removing what you can, then focus on creating and promoting positive content. Keep an eye on your search rankings and adjust your strategy as needed.
The internet can feel overwhelming, but with the right steps, you can take back control. Your online reputation matters, so invest the time to protect it. Take action today, and let your best self shine online!