Disney adds Gowall Based Promotions to its Parks

By Chris DiMarco November 18, 2010

Location based services are poised to make a big splash with the advent of greater GPS enabled phone adoption. Facebook recently announced a location based service that allows customers to check into websites for sales opportunities in real life and others are quickly following the trend. Most recently Disney has added support for Gowalla, which will allow visitors to check into resorts and earn digital souvenirs.

Gowalla is a location based social network service that has been capitalizing on people’s ability to broadcast their location with GPS enabled phones. Previously the Gowalla experience was tailored to the iPhone but has recently released an Android version allowing users the same features as the original platform.

The promotion with Disney allows Gowalla users to create custom trips and tours for themselves which will direct them to attractions based on the data they provide and their location within the park. If for example kids are under a certain age or height requirement they will be directed to attractions appropriate to them.

The platform also allows users to share photos and experiences with other people in the park.

Though just 4 percent of the U.S. Internet population has ever used location based services, the trend is expected to grow exponential as services like Facebook and Gowalla bring it to the mainstream. While these platforms may still seem gimmicky, there will likely be a time when like smart phones themselves they prove truly invaluable to the general population.

Chris DiMarco is a Web Editor for TechZone360. He holds a master's degree in journalism from Quinnipiac University. Prior to joining TMC Chris worked with e-commerce provider Suresource as a contact center representative and development analyst. To read more of his articles, please visit his columnist page.

Edited by Chris DiMarco

TechZone360 Web Editor

Related Articles

Bloomberg BETA: Models Are Key to Machine Intelligence

By: Paula Bernier    4/19/2018

James Cham, partner at seed fund Bloomberg BETA, was at Cisco Collaboration Summit today talking about the importance of models to the future of machi…

Read More

Get Smart About Influencer Attribution in a Blockchain World

By: Maurice Nagle    4/16/2018

The retail value chain is in for a blockchain-enabled overhaul, with smarter relationships, delivering enhanced transparency across an environment of …

Read More

Facebook Flip-Flopping on GDPR

By: Maurice Nagle    4/12/2018

With GDPR on the horizon, Zuckerberg in Congress testifying and Facebook users questioning loyalty, change is coming. What that change will look like,…

Read More

The Next Phase of Flash Storage and the Mid-Sized Business

By: Joanna Fanuko    4/11/2018

Organizations amass profuse amounts of data these days, ranging from website traffic metrics to online customer surveys. Collectively, AI, IoT and eve…

Read More

Satellite Imaging - Petabytes of Developer, Business Opportunities

By: Doug Mohney    4/11/2018

Hollywood has programmed society into believing satellite imaging as a magic, all-seeing tool, but the real trick is in analysis. Numerous firms are f…

Read More