AC Milan, or as their passionate fans call them, the Rossoneri (the Red and Blacks), are a force to be reckoned with in European football. Founded in 1899, this Italian powerhouse has a rich history filled with legendary players and unforgettable moments. Their iconic red and black stripes have graced some of the biggest stages in the sport, winning a whopping seven European Cups/Champions League titles, making them one of the most successful clubs in Europe.

From the golden era of the 1980s and 1990s (with stars like Franco Baresi, Paolo Maldini and Marco van Basten), to their more recent successes, AC Milan continues to be a symbol of Italian football excellence. Their ability to consistently produce world-class talent and compete at the highest level has solidified their place among the elite clubs in the world.

Off the field, AC Milan recognized the potential of technology to help the club achieve two strategic goals - delivering the best fan experience possible through online content, and providing the team with data and AI to enhance club performance.

AC Milan's Media House, the hub of their fan engagement, churns out a constant stream of videos and social media content. It's not just for the fans; it's a vital source of data for the club's training center.

As the Media House grew over three years, so did its output and the sheer volume of unstructured data it generated.

The problem, though? Siloed teams and an outdated data storage system that couldn't keep up.

Therefore, AC Milan looked to Pure Storage to modernize its infrastructure.

Pure Storage delivers advanced data storage platform to store, manage and protect the world's data at any scale. With Pure Storage, organizations have simplicity and flexibility, saving time, money and energy.

With Pure Storage, AC Milan's Media House experienced a tenfold increase in content production and delivery speed. This enabled the club to connect with over 500 million global fans through enhanced digital experiences.

“Pure helped AC Milan modernize our Media House so that content can be delivered across multiple platforms in one-tenth of the time that it used to take,” said Maurizio Bonomi, Information Technology Director, AC Milan. “The project has been a great success and has marked a new step in our ongoing evolution into a media company.”

Pure Storage has also empowered the club's technical staff. By analyzing vast amounts of player data, including video footage and sensor readings, AC Milan optimizes training strategies and improves player performance.

Can’t forget about security. Pure Storage's security features, including ActiveDR and SafeMode Snapshots, protect AC Milan's valuable data from potential cyber threats to ensure business continuity and minimize the impact of potential disruptions.

"AC Milan's Pure Storage platform meets their complex needs,” said Joao Silva, VP EMEA and Latin America, Pure Storage. “These are cutting-edge initiatives that showcase how the delivery of real time content and AI can benefit football clubs and the welfare of their players.”

AC Milan is not only enhancing fan experiences but also optimizing player performance. Pure Storage is a cornerstone of the club's digital transformation as it looks to drive innovation and success on and off the field.