Vivante GPU Licensing Business Sees Dramatic Growth

By Ashok Bindra December 28, 2010

This year, multimedia IP solutions provider Vivante Corp.’s revenues doubled for the fourth consecutive year. The reason is that cumulative 40 companies have licensed Vivante GPU cores this year, and multiple customers are integrating Vivante's multicore GPUs into semiconductor SoC solutions for launch in 2011. In addition, the developer said that the performance of the ultra-low power mulicore GPUs has been extended to over 1 GHz.

According to Vivante, the pace of growth in the licensable GPU market in 2010 has been dramatic. Demand for GPU IP cores has increased markedly over 2009 across a spectrum of applications including smartphones and tablets; gaming consoles and home entertainment; automotive instrumentation, navigation and rear seat entertainment; highly cost sensitive applications such as printers, cameras and cordless phones; as well as non-graphics computing applications in the GPU pipeline.

"In 2010, we saw a number of factors combine to drive healthy increases globally in both the quantity and quality of our GPU IP licensing business," said Wei-Jin Dai, president and CEO of Vivante, in a statement. “The rapid consumer acceptance and demand for Google's Android environment across a range of platforms. The industry's standardization on OpenGL ES 2.0 in application content, as well as the web infrastructure provided by WebGL, Adobe AIR/Flash and HTML5 is driving healthy growth in demand for both our highest performance multicore and established single core GPUs.

Another factor contributing to this growth is that Vivante’s existing customer base is migrating to the top end of the company’s product line. In addition, high performance in the silicon budget and low power consumption is driving new customers to Vivante GPU cores, according to the maker.

Ashok Bindra is a veteran writer and editor with more than 25 years of editorial experience covering RF/wireless technologies, semiconductors and power electronics. To read more of his articles, please visit his columnist page.

Edited by Tammy Wolf

TechZone360 Contributor

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