2011: Clash of the Tablets

By Michelle Amodio January 13, 2011

2011 is already showing its promise for the tablet market, setting up what could be a heated battle ground. Last week’s Consumer Electronics Show paved the way for tablets with some of the industries biggest companies showcasing their versions of the mobile computing devices. With the iPad taking the lead in 2010, contenders have stepped up to rally the iOS device, bringing some healthy competition and a projected drop in prices for 2011.

Forrester Research recently issued a report projecting double the consumer tablet sales from 10.3 units to 24.1 million units, citing iPad as the leader of the pack. Even with CES and the debut of “would-be competitors,” the iPad still promises to be king through 2012.

At the forefront of the competition are Toshiba and Asus, who, at CES, assured tablets that will feature Honeycomb, Google’s very own Android OS for larger-screened devices. According to Google’s blog on the OS, Honeycomb comes with “better app switching, browser tabs, video chat, dynamic app shortcuts and new versions of Google's Android applications that take advantage of the bigger screen.”

Sarah Rotmann Epps, an analyst at Forrester Research, told PC World "Until now these tablets have basically been big smartphones and for the first time this spring we'll start to see tablets like the Motorola Xoom that run on a version of Android that is really much better suited for that screen size.”

Even with the promise of more tablet devices, Apple is already behind the scenes working on the iPad 2, which is rumored to have updated features such as the coveted front-facing camera. It is slated for a 2011 release.

With the furor of gadgets being promised, one thing is for certain: the bevy of offerings are expected to cause a decrease in prices as the competition starts increasing.

"Later in the year I think we're going to see lower prices, so if you want, wait and let these guys battle it out and keep undercutting each other on price," said Bob O’Donnell, vice president at IDC.

The one variable missing in all of the tablet action? Microsoft. The software giant moved away from the tablet market earlier in the decade due to marginal success, giving Apple the lead while no one was looking. Microsoft did showoff a Windows 7 tablet at CES, but the excitement is not expected to be on par with its competitors.

Want to learn more about mobile VoIP? Come to the 4GWE Conference. To be held Feb. 2-4 in Miami and collocated with ITEXPO East 2011, the 4GWE Conference -- including the Regulatory 2.0 Workshop -- will focus on the realities of deploying 4G technologies and delivering broadband wireless applications to a growing community of wireless broadband consumers. Don’t wait. Register now.

Michelle Amodio is a TechZone360 Contributor. She has years of experience in business and marketing. Previously, she worked in broadcast journalism and as an editor abroad in London, England for a privately owned magazine. To read more of her articles, please visit her columnist page.

Edited by Jaclyn Allard

TechZone360 Contributor

Related Articles

Consumer Privacy in the Digital Era: Three Trends to Watch

By: Special Guest    1/18/2018

Digital advertising has exploded in recent years, with the latest eMarketer data forecasting $83 billion in revenue this year and continued growth on …

Read More

CES 2018: Terabit Fiber - Closer Than We Think

By: Doug Mohney    1/17/2018

One of the biggest challenges for 5G and last mile 10 Gig deployments is not raw data speeds, but middle mile and core networks. The wireless industry…

Read More

10 Benefits of Drone-Based Asset Inspections

By: Frank Segarra    1/15/2018

Although a new and emerging technology, (which is still evolving), in early 2018, most companies are not aware of the possible benefits they can achie…

Read More

VR Could Change Entertainment Forever

By: Special Guest    1/11/2018

VR could change everything from how we play video games to how we interact with our friends and family. VR has the power to change how we consume all …

Read More

Making Connections - The Value of Data Correlation

By: Special Guest    1/5/2018

The app economy is upon us, and businesses of all stripes are moving to address it. In this age of digital transformation, businesses rely on applicat…

Read More