2011: Clash of the Tablets

By Michelle Amodio January 13, 2011

2011 is already showing its promise for the tablet market, setting up what could be a heated battle ground. Last week’s Consumer Electronics Show paved the way for tablets with some of the industries biggest companies showcasing their versions of the mobile computing devices. With the iPad taking the lead in 2010, contenders have stepped up to rally the iOS device, bringing some healthy competition and a projected drop in prices for 2011.

Forrester Research recently issued a report projecting double the consumer tablet sales from 10.3 units to 24.1 million units, citing iPad as the leader of the pack. Even with CES and the debut of “would-be competitors,” the iPad still promises to be king through 2012.

At the forefront of the competition are Toshiba and Asus, who, at CES, assured tablets that will feature Honeycomb, Google’s very own Android OS for larger-screened devices. According to Google’s blog on the OS, Honeycomb comes with “better app switching, browser tabs, video chat, dynamic app shortcuts and new versions of Google's Android applications that take advantage of the bigger screen.”

Sarah Rotmann Epps, an analyst at Forrester Research, told PC World "Until now these tablets have basically been big smartphones and for the first time this spring we'll start to see tablets like the Motorola Xoom that run on a version of Android that is really much better suited for that screen size.”

Even with the promise of more tablet devices, Apple is already behind the scenes working on the iPad 2, which is rumored to have updated features such as the coveted front-facing camera. It is slated for a 2011 release.

With the furor of gadgets being promised, one thing is for certain: the bevy of offerings are expected to cause a decrease in prices as the competition starts increasing.

"Later in the year I think we're going to see lower prices, so if you want, wait and let these guys battle it out and keep undercutting each other on price," said Bob O’Donnell, vice president at IDC.

The one variable missing in all of the tablet action? Microsoft. The software giant moved away from the tablet market earlier in the decade due to marginal success, giving Apple the lead while no one was looking. Microsoft did showoff a Windows 7 tablet at CES, but the excitement is not expected to be on par with its competitors.

Want to learn more about mobile VoIP? Come to the 4GWE Conference. To be held Feb. 2-4 in Miami and collocated with ITEXPO East 2011, the 4GWE Conference -- including the Regulatory 2.0 Workshop -- will focus on the realities of deploying 4G technologies and delivering broadband wireless applications to a growing community of wireless broadband consumers. Don’t wait. Register now.


Michelle Amodio is a TechZone360 Contributor. She has years of experience in business and marketing. Previously, she worked in broadcast journalism and as an editor abroad in London, England for a privately owned magazine. To read more of her articles, please visit her columnist page.

Edited by Jaclyn Allard

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Bloomberg BETA: Models Are Key to Machine Intelligence

By: Paula Bernier    4/19/2018

James Cham, partner at seed fund Bloomberg BETA, was at Cisco Collaboration Summit today talking about the importance of models to the future of machi…

Read More

Get Smart About Influencer Attribution in a Blockchain World

By: Maurice Nagle    4/16/2018

The retail value chain is in for a blockchain-enabled overhaul, with smarter relationships, delivering enhanced transparency across an environment of …

Read More

Facebook Flip-Flopping on GDPR

By: Maurice Nagle    4/12/2018

With GDPR on the horizon, Zuckerberg in Congress testifying and Facebook users questioning loyalty, change is coming. What that change will look like,…

Read More

The Next Phase of Flash Storage and the Mid-Sized Business

By: Joanna Fanuko    4/11/2018

Organizations amass profuse amounts of data these days, ranging from website traffic metrics to online customer surveys. Collectively, AI, IoT and eve…

Read More

Satellite Imaging - Petabytes of Developer, Business Opportunities

By: Doug Mohney    4/11/2018

Hollywood has programmed society into believing satellite imaging as a magic, all-seeing tool, but the real trick is in analysis. Numerous firms are f…

Read More