2011: Clash of the Tablets

By Michelle Amodio January 13, 2011

2011 is already showing its promise for the tablet market, setting up what could be a heated battle ground. Last week’s Consumer Electronics Show paved the way for tablets with some of the industries biggest companies showcasing their versions of the mobile computing devices. With the iPad taking the lead in 2010, contenders have stepped up to rally the iOS device, bringing some healthy competition and a projected drop in prices for 2011.

Forrester Research recently issued a report projecting double the consumer tablet sales from 10.3 units to 24.1 million units, citing iPad as the leader of the pack. Even with CES and the debut of “would-be competitors,” the iPad still promises to be king through 2012.

At the forefront of the competition are Toshiba and Asus, who, at CES, assured tablets that will feature Honeycomb, Google’s very own Android OS for larger-screened devices. According to Google’s blog on the OS, Honeycomb comes with “better app switching, browser tabs, video chat, dynamic app shortcuts and new versions of Google's Android applications that take advantage of the bigger screen.”

Sarah Rotmann Epps, an analyst at Forrester Research, told PC World "Until now these tablets have basically been big smartphones and for the first time this spring we'll start to see tablets like the Motorola Xoom that run on a version of Android that is really much better suited for that screen size.”

Even with the promise of more tablet devices, Apple is already behind the scenes working on the iPad 2, which is rumored to have updated features such as the coveted front-facing camera. It is slated for a 2011 release.

With the furor of gadgets being promised, one thing is for certain: the bevy of offerings are expected to cause a decrease in prices as the competition starts increasing.

"Later in the year I think we're going to see lower prices, so if you want, wait and let these guys battle it out and keep undercutting each other on price," said Bob O’Donnell, vice president at IDC.

The one variable missing in all of the tablet action? Microsoft. The software giant moved away from the tablet market earlier in the decade due to marginal success, giving Apple the lead while no one was looking. Microsoft did showoff a Windows 7 tablet at CES, but the excitement is not expected to be on par with its competitors.

Want to learn more about mobile VoIP? Come to the 4GWE Conference. To be held Feb. 2-4 in Miami and collocated with ITEXPO East 2011, the 4GWE Conference -- including the Regulatory 2.0 Workshop -- will focus on the realities of deploying 4G technologies and delivering broadband wireless applications to a growing community of wireless broadband consumers. Don’t wait. Register now.

Michelle Amodio is a TechZone360 Contributor. She has years of experience in business and marketing. Previously, she worked in broadcast journalism and as an editor abroad in London, England for a privately owned magazine. To read more of her articles, please visit her columnist page.

Edited by Jaclyn Allard

TechZone360 Contributor

Related Articles

Why People Don't Update Their Computers

By: Special Guest    7/13/2018

When the WannaCry ransomware attacked companies all over the world in 2017, experts soon realized it was meant to be stopped by regular updating. Even…

Read More

More Intelligence About The New Intelligence

By: Rich Tehrani    7/9/2018

TMC recently announced the launch of three new artificial intelligence events under the banner of The New Intelligence. I recently spoke with TMC's Ex…

Read More

Technology, Innovation, and Compliance: How Businesses Approach the Digital Age

By: Special Guest    6/29/2018

Organizations must align internally to achieve effective innovation. Companies should consider creating cross-functional teams or, at a minimum, incre…

Read More

Contribute Your Brain Power to The New Intelligence

By: Paula Bernier    6/28/2018

The three events that are part of The New Intelligence are all about how businesses and service providers, and their customers, can benefit from artif…

Read More

TMC Launches The New Intelligence - an Unparalleled AI and Machine Learning Conference & Expo in Florida

By: TMCnet News    6/28/2018

TMC announced the launch of The New Intelligence conference and expo - The Event Powering the AI Revolution. This exciting new event will take place o…

Read More