13 Percent of Immigrant Americans Own Tablets

By Gary Kim February 23, 2011

Some 13 percent of immigrant Americans already own a tablet, representing approximately five million users, a study by Rebtel has found. The results were based on 1,340 responses from immigrants residing in the United States, which represent a consumer segment of approximately 38 million consumers. By way of comparison, Nielsen says only four percent of all Americans own a tablet. 

French Americans claim the highest percentage of tablet owners (17 percent), followed by Mexican-Americans (15 percent), Nigerian-Americans, and Ghana-Americans at 14 percent respectively rounded out by Ethiopian-Americans at eight percent and Cuban-Americans at seven percent.

If the Nielsen numbers and the Rebtel figures are accurate, then many immigrant populations have adopted tablets at a higher rate than native-born "early adopters. So much for immigrant "digital divides." 

Some 62 percent of surveyed Ghanese say they plan to buy a tablet, as well as 58 percent of Indian Americans. About 31 percent of French Americans say they plan to buy a tablet in the near future. 

The study was conducted in November 2010 with a sample group of respondents comprised of Rebtel users divided into 11 different ethnic groups; Cuba, Ethiopia, France, Ghana, India, Israel, Kenya, Mexico, Nigeria, Philippines and United Kingdom. . Each ethnic group received their own identical survey and all the respondents are currently located in the United States. 

Gary Kim is a contributing editor for TechZone360. To read more of Gary’s articles, please visit his columnist page.

Edited by Tammy Wolf

Contributing Editor

Related Articles

Is 5G a Spectrum-eating Monster that Destroys Competition?

By: Fred Goldstein    6/15/2018

To hear the current FCC talk about it, 5G mobile service is the be-all and end-all of not only mobile communications, but the answer to most of the co…

Read More

FX Group Makes the Red Carpet Shoppable with Blockchain-Based mCart Marketplace-as-a-Service

By: TMCnet News    6/14/2018

mCart by Mavatar announces the launch of the world's first blockchain-based decentralized mCart marketplace by the FX Group.

Read More

Judge Gives AT&T-Time Warner Deal Green Light

By: Paula Bernier    6/12/2018

Federal judge Richard Leon gave the $85 billion deal the green light today - and without any requirements to sell off any parts of the company. He als…

Read More

A New Foundation for Evolving Blockchain As a Fundamental Network Technology

By: Arti Loftus    6/12/2018

There are now thousands of blockchains, and unless you are a cryptophile, you won't recognize most of them.

Read More