Some 13 percent of immigrant Americans already own a tablet, representing approximately five million users, a study by Rebtel has found. The results were based on 1,340 responses from immigrants residing in the United States, which represent a consumer segment of approximately 38 million consumers. By way of comparison, Nielsen says only four percent of all Americans own a tablet.
French Americans claim the highest percentage of tablet owners (17 percent), followed by Mexican-Americans (15 percent), Nigerian-Americans, and Ghana-Americans at 14 percent respectively rounded out by Ethiopian-Americans at eight percent and Cuban-Americans at seven percent.
If the Nielsen numbers and the Rebtel figures are accurate, then many immigrant populations have adopted tablets at a higher rate than native-born "early adopters. So much for immigrant "digital divides."
Some 62 percent of surveyed Ghanese say they plan to buy a tablet, as well as 58 percent of Indian Americans. About 31 percent of French Americans say they plan to buy a tablet in the near future.
The study was conducted in November 2010 with a sample group of respondents comprised of Rebtel users divided into 11 different ethnic groups; Cuba, Ethiopia, France, Ghana, India, Israel, Kenya, Mexico, Nigeria, Philippines and United Kingdom. . Each ethnic group received their own identical survey and all the respondents are currently located in the United States.
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