Apple TV Now Streaming NBA and MLB

By

You can thank Steve Jobs if you’re a) a hardcore baseball and basketball fan and b) own an Apple TV. Apple signed an agreement with Major League Baseball and the National Basketball Association for its streaming device, giving customers the ability to watch games live online.

With yet another sign that cable companies are facing competition, the move to offer streaming packages by other means has customers rethinking their television subscriptions.

Up until recently, sports leagues have offered streaming content on their own sites, giving cable companies the benefit by offering live coverage on traditional TV. Now the NBA and MLB can cash in with Apple, as the NBA packages are $65 or $100 per season while the MLB package is $100 and $120 per season. Each package offers customers various options, the lower priced choices having limits while the more expensive packages offer all games.

Purchases are available through the leagues themselves, not through iTunes or the Apple site, bypassing the normal 30 per cent cut of revenues that Apple usually takes from other content sold on devices such as the iPad through the iTunes store.

Apple's set-top used to only do three things, which was allow you to rent or buy iTunes content, stream Netflix and stream iTunes content from other devices. The limitations placed Apple TV behind the offerings of set-top devices like Roku, XBox, and PlayStation 3. Besides Netflix, Roku, PS3, and Xbox have integrated Amazon Video on Demand, Hulu Plus, and scores of other sources of Hollywood content.

Today's update makes Apple TV a lot more competitive in comparison to what those other set-top devices offer. While Apple TV might be late getting into the sports streaming game, this is a solid start for more competition.

The latest news coincided with Apple’s recent software update, version 4.2, which also adds 5.1 Dolby audio to Netflix streaming.


Michelle Amodio is a TechZone360 contributor. She has helped promote companies and groups in all industries, from technology to banking to professional roller derby. She holds a bachelor's degree in Writing from Endicott College and currently works in marketing, journalism, and public relations as a freelancer.

Edited by Tammy Wolf
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Can Science Outsmart Deepfake Deceivers? Klick Labs Proposes an Emerging Solution

By: Alex Passett    3/25/2024

Researchers at Klick Labs were able to identify audio deepfakes from authentic audio recordings via new vocal biomarker technology (alongside AI model…

Read More

Top 5 Best Ways to Integrate Technology for Successful Project-Based Learning

By: Contributing Writer    3/19/2024

Project-based learning, also popularly known as the PBL curriculum, emphasizes using and integrating technology with classroom teaching. This approach…

Read More

How to Protect Your Website From LDAP Injection Attacks

By: Contributing Writer    3/12/2024

Prevent LDAP injection attacks with regular testing, limiting access privileges, sanitizing user input, and applying the proper encoding functions.

Read More

Azure Cost Optimization: 5 Things You Can Do to Save on Azure

By: Contributing Writer    3/7/2024

Azure cost optimization is the process of managing and reducing the overall cost of using Azure. It involves understanding the resources you're using,…

Read More

Massive Meta Apps and Services Outage Impacts Users Worldwide

By: Alex Passett    3/5/2024

Meta's suite of apps and services are experiencing major global outages on Super Tuesday 2024.

Read More