Nokia Displaced, Samsung, Apple Change Smartphone Landscape

By Ashok Bindra June 13, 2011

According to a report posted on on Monday, Nokia will soon lose its dominance in the smartphone market, as per a study conducted by investment firm Nomura Securities. This study indicates that Nokia may soon lose its dominance to Samsung and Apple.

As reported by, the investment firm is expecting Samsung to take the first place by the end of this quarter, followed by Apple in second position. As a result, it will significantly change a landscape that was dominated by Finnish cell phone supplier Nokia for some 14 years.

According to Nomura, the investment firm is forecasting that Samsung will take the No. 1 position in smartphones in the second quarter and that it will extend this lead into the third quarter, wrote "This represents a significant turnaround from a 4.8 percent share in 1Q10 to 20.4 percent in Q3 2011," quoted the company.

Nomura’s study shows that Apple's smartphone unit share will remain steady at around 17 percent, but Nokia's will drop from its current share of 25 percent to about 16 percent. Going into the future, Nokia will continue to lose market share, predicts Nomura. And could be surpassed by HTC by the end of next year.

Meanwhile, wrote, competition and a tough market has prompted Nokia to cut its sales forecast for the second quarter. In addition, the company also recently announced its transition from its own operating system to Windows Phone based on a deal inked with Microsoft.

Although, Nokia is betting on Windows Phone, Nomura analysts don't see Nokia’s  fortunes improving anytime soon, wrote

Since market shares in mobile phones have been swinging a lot in previous years, the investment firm thinks that Nokia will turnaround, but it does not see a product led turnaround. Also, the company sees better opportunities among Asian vendors in particular.

Speaking last week at the Open Mobile Summit, Nomura analyst Richard Windsor sees more competition in the handset arena from Asian Android phone makers.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Ashok Bindra is a veteran writer and editor with more than 25 years of editorial experience covering RF/wireless technologies, semiconductors and power electronics. To read more of his articles, please visit his columnist page.

Edited by Jennifer Russell

TechZone360 Contributor

Related Articles

Why Blockchain Could Be a Gamechanger

By: Paula Bernier    1/22/2018

Blockchain has become closely associated with the controversial topic of cryptocurrency. And that's fine because blockchain is an enabling technology …

Read More

Consumer Privacy in the Digital Era: Three Trends to Watch

By: Special Guest    1/18/2018

Digital advertising has exploded in recent years, with the latest eMarketer data forecasting $83 billion in revenue this year and continued growth on …

Read More

CES 2018: Terabit Fiber - Closer Than We Think

By: Doug Mohney    1/17/2018

One of the biggest challenges for 5G and last mile 10 Gig deployments is not raw data speeds, but middle mile and core networks. The wireless industry…

Read More

10 Benefits of Drone-Based Asset Inspections

By: Frank Segarra    1/15/2018

Although a new and emerging technology, (which is still evolving), in early 2018, most companies are not aware of the possible benefits they can achie…

Read More

VR Could Change Entertainment Forever

By: Special Guest    1/11/2018

VR could change everything from how we play video games to how we interact with our friends and family. VR has the power to change how we consume all …

Read More