Nokia Displaced, Samsung, Apple Change Smartphone Landscape

By Ashok Bindra June 13, 2011

According to a report posted on on Monday, Nokia will soon lose its dominance in the smartphone market, as per a study conducted by investment firm Nomura Securities. This study indicates that Nokia may soon lose its dominance to Samsung and Apple.

As reported by, the investment firm is expecting Samsung to take the first place by the end of this quarter, followed by Apple in second position. As a result, it will significantly change a landscape that was dominated by Finnish cell phone supplier Nokia for some 14 years.

According to Nomura, the investment firm is forecasting that Samsung will take the No. 1 position in smartphones in the second quarter and that it will extend this lead into the third quarter, wrote "This represents a significant turnaround from a 4.8 percent share in 1Q10 to 20.4 percent in Q3 2011," quoted the company.

Nomura’s study shows that Apple's smartphone unit share will remain steady at around 17 percent, but Nokia's will drop from its current share of 25 percent to about 16 percent. Going into the future, Nokia will continue to lose market share, predicts Nomura. And could be surpassed by HTC by the end of next year.

Meanwhile, wrote, competition and a tough market has prompted Nokia to cut its sales forecast for the second quarter. In addition, the company also recently announced its transition from its own operating system to Windows Phone based on a deal inked with Microsoft.

Although, Nokia is betting on Windows Phone, Nomura analysts don't see Nokia’s  fortunes improving anytime soon, wrote

Since market shares in mobile phones have been swinging a lot in previous years, the investment firm thinks that Nokia will turnaround, but it does not see a product led turnaround. Also, the company sees better opportunities among Asian vendors in particular.

Speaking last week at the Open Mobile Summit, Nomura analyst Richard Windsor sees more competition in the handset arena from Asian Android phone makers.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Ashok Bindra is a veteran writer and editor with more than 25 years of editorial experience covering RF/wireless technologies, semiconductors and power electronics. To read more of his articles, please visit his columnist page.

Edited by Jennifer Russell

TechZone360 Contributor

Related Articles

Why People Don't Update Their Computers

By: Special Guest    7/13/2018

When the WannaCry ransomware attacked companies all over the world in 2017, experts soon realized it was meant to be stopped by regular updating. Even…

Read More

More Intelligence About The New Intelligence

By: Rich Tehrani    7/9/2018

TMC recently announced the launch of three new artificial intelligence events under the banner of The New Intelligence. I recently spoke with TMC's Ex…

Read More

Technology, Innovation, and Compliance: How Businesses Approach the Digital Age

By: Special Guest    6/29/2018

Organizations must align internally to achieve effective innovation. Companies should consider creating cross-functional teams or, at a minimum, incre…

Read More

Contribute Your Brain Power to The New Intelligence

By: Paula Bernier    6/28/2018

The three events that are part of The New Intelligence are all about how businesses and service providers, and their customers, can benefit from artif…

Read More

TMC Launches The New Intelligence - an Unparalleled AI and Machine Learning Conference & Expo in Florida

By: TMCnet News    6/28/2018

TMC announced the launch of The New Intelligence conference and expo - The Event Powering the AI Revolution. This exciting new event will take place o…

Read More