What Does Google 'Hangouts,; Facebook Skype Video Conferencing, Mean for Business Video Communications?

By Gary Kim July 07, 2011

Facebook is integrating Skype video chat into its social network, after Google's "Hangouts" introduced what might be the easiest video conferencing feature yet to be made available to the great mass of regular online users.

Mark Zuckerberg, Facebook's chief executive, said Wednesday his company will offer users the ability to chat one-on-one with their Facebook friends, only a week after Google debuted "Hangouts." Read more here. (Wall Street Journal subscription required).

Facebook's Skype app does not include the ability for users to conduct group video chats.

But Google Hangouts isn’t as good for one on one conversations.

Google’s new hangout product is all about group chat, and it’s free. Up to ten people can use it at once. More here.

Consumer grade tools, it has to be said, often do not meet enterprise or large organization requirements. But you have to wonder whether the Facebook and Google moves will have any impact, positive or negative, on enterprise and large organization thinking and spending on video communications.

One might guess small businesses, as often is the case, might find the capabilities useful. Again, it isn't clear whether that competes with other business class services or creates a compelling new habit that actually spurs adoption of business tools.

It does seem highly possible that Google's features will undermine Skype's effort to get customers to pay a premium for group video chats.

"Hangout is already impressive and has proven to be among Google+'s best features during its extremely short existence," says J.P. Mangalindan, Fortune reporter. Read more here.


Gary Kim is a contributing editor for TechZone360. To read more of Gary’s articles, please visit his columnist page.

Edited by Rich Steeves

Contributing Editor

SHARE THIS ARTICLE
Related Articles

Bloomberg BETA: Models Are Key to Machine Intelligence

By: Paula Bernier    4/19/2018

James Cham, partner at seed fund Bloomberg BETA, was at Cisco Collaboration Summit today talking about the importance of models to the future of machi…

Read More

Get Smart About Influencer Attribution in a Blockchain World

By: Maurice Nagle    4/16/2018

The retail value chain is in for a blockchain-enabled overhaul, with smarter relationships, delivering enhanced transparency across an environment of …

Read More

Facebook Flip-Flopping on GDPR

By: Maurice Nagle    4/12/2018

With GDPR on the horizon, Zuckerberg in Congress testifying and Facebook users questioning loyalty, change is coming. What that change will look like,…

Read More

The Next Phase of Flash Storage and the Mid-Sized Business

By: Joanna Fanuko    4/11/2018

Organizations amass profuse amounts of data these days, ranging from website traffic metrics to online customer surveys. Collectively, AI, IoT and eve…

Read More

Satellite Imaging - Petabytes of Developer, Business Opportunities

By: Doug Mohney    4/11/2018

Hollywood has programmed society into believing satellite imaging as a magic, all-seeing tool, but the real trick is in analysis. Numerous firms are f…

Read More