Groupon, which boasts 83 million subscribers, features a daily deal on, “the best stuff to do, see, eat, and buy in 43 countries,” according to the Chicago-based company, which launched in November 2008.
Of greatest concern, perhaps, is the fact that third-parties can tap into your social networks if you allow them.
If you choose to link your Facebook account with your Groupon account, “all of Groupon’s third-party partners not only get access to the information you’ve provided to Groupon, they also get complete access to all your public Facebook information as well,” according to this TG Daily report.
Since Groupon is founded on locally-based offers, it says that the more personal information provided the better for users, but its privacy statement points out that users can control how much or how little is shared.
“We think that you benefit from a more personalized experience when we know more about you and the kinds of deals you like. However, you can limit the information you provide to Groupon, and you can limit the communications that Groupon sends to you,” according to the company’s policy.
With the Federal Trade Commission aggressively pushing for a “do not track” bill, one report says Groupon isn’t holding its breath for any rulings.
“Groupon doesn’t care, it’s all about marching toward the big IPO looming in the future, expected to raise $1 billion and value the company at roughly $30 billion. So now the company has moved against the current trend of other social networks and Internet companies, and also the calls of members of the FTC, altering its privacy polices to collect and share more information,” the International Business Times reported.
Groupon was born from a website called The Point, which was launched in November 2007 and lets you start a campaign asking people to give money or do something as a group – but only once a “tipping point” of people agree to participate. Now, it’s just a matter of time when investors will be “tipped” off Groupon’s official IPO.
Executive Editor, Strategic Initiatives
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