Google Launches New Version of Android Market

By Erin Harrison July 13, 2011

Google has launched a new version of its popular Android Market for devices running Android 2.2 and higher, the company announced this week. The update will offer book sales and movie rentals.

In a Google Mobile blog post Tuesday, the company revealed, “Today, we’re releasing a new version of Android Market which makes all of these available on phones (Android 2.2 and higher).”

U.S. Android Market users will be able to rent thousands of movies, starting at $1.99, according to Google Mobile Product Manager Paul Montoy-Wilson.

If the new version isn’t available on your Droid system yet, be patient: The update will be automatic on Android 2.2 and higher devices.

“The new Android Market will be rolling out in the coming weeks to Android 2.2 and higher phones around the world. You don’t need to do anything – the update is automatic on supported phones. If you’re in the U.S., you’ll also be able to download the Videos app, rent movies, and buy books once you receive the new Android Market,” Montoy-Wilson said in the July 12 blog entry.

The Google Android Market has over 200,000 apps and supports over 300 Android devices, with 4.5 billion applications installed to date, according to figures released in May 2011. 

Google’s Android gained rapid momentum in 2010, surging ahead of Apple’s iOS platform. But a recent Nielsen survey – conducted four months after Apple finally released an iPhone for Verizon – sadly proved Google wrong. Although the survey indicated that Android was still popular among the smartphone masses, the growth rate plateau with Apple’s iPhone ringing in accelerated growth, TechZone360 reported.

Check out the video below for more information.


Erin Harrison is Executive Editor, Strategic Initiatives, for TMC, where she oversees the company's strategic editorial initiatives, including the launch of several new print and online initiatives. She plays an active role in the print publications and TechZone360, covering IP communications, information technology and other related topics. To read more of Erin's articles, please visit her columnist page.

Edited by Jennifer Russell

Executive Editor, Strategic Initiatives

SHARE THIS ARTICLE
Related Articles

Verizon Shows Support for Nepal Earthquake Victims

By: Dominick Sorrentino    4/27/2015

As international aid agencies and NGOs gear up to help the victims of the 7.8-magnitude earthquake that struck Nepal on Saturday, claiming more than 3…

Read More

Survey Shows Business Executives and IT Leaders Disagree on Future of Enterprise Tech Investing

By: Peter Bernstein    4/27/2015

Perception can become reality, and this is not necessarily good news. This is particularly true during times of major change, which we are currently e…

Read More

Comcast-TWC Demise Points to Online Video's Ascendency

By: Tara Seals    4/27/2015

Comcast may have called off its $45 billion megamerger with Time Warner Cable, but the legacy of what that means for the FCC's policy for online video…

Read More

How Solar Investments Will Change in 2016

By: Anna Johansson    4/27/2015

The solar industry has been of particular interest to consumers, businesses, and technology developers over the course of the past decade or so. Solar…

Read More

Nevada: Silver State to Tech Center

By: Doug Mohney    4/24/2015

Silver was the primary mineral mined in Nevada when it was admitted to the union in 1864, earning it the slogan of "The Silver State." Times changed, …

Read More