Google Launches New Version of Android Market

By Erin Harrison July 13, 2011

Google has launched a new version of its popular Android Market for devices running Android 2.2 and higher, the company announced this week. The update will offer book sales and movie rentals.

In a Google Mobile blog post Tuesday, the company revealed, “Today, we’re releasing a new version of Android Market which makes all of these available on phones (Android 2.2 and higher).”

U.S. Android Market users will be able to rent thousands of movies, starting at $1.99, according to Google Mobile Product Manager Paul Montoy-Wilson.

If the new version isn’t available on your Droid system yet, be patient: The update will be automatic on Android 2.2 and higher devices.

“The new Android Market will be rolling out in the coming weeks to Android 2.2 and higher phones around the world. You don’t need to do anything – the update is automatic on supported phones. If you’re in the U.S., you’ll also be able to download the Videos app, rent movies, and buy books once you receive the new Android Market,” Montoy-Wilson said in the July 12 blog entry.

The Google Android Market has over 200,000 apps and supports over 300 Android devices, with 4.5 billion applications installed to date, according to figures released in May 2011. 

Google’s Android gained rapid momentum in 2010, surging ahead of Apple’s iOS platform. But a recent Nielsen survey – conducted four months after Apple finally released an iPhone for Verizon – sadly proved Google wrong. Although the survey indicated that Android was still popular among the smartphone masses, the growth rate plateau with Apple’s iPhone ringing in accelerated growth, TechZone360 reported.

Check out the video below for more information.


Erin Harrison is Executive Editor, Strategic Initiatives, for TMC, where she oversees the company's strategic editorial initiatives, including the launch of several new print and online initiatives. She plays an active role in the print publications and TechZone360, covering IP communications, information technology and other related topics. To read more of Erin's articles, please visit her columnist page.

Edited by Jennifer Russell

Executive Editor, Strategic Initiatives

SHARE THIS ARTICLE
Related Articles

Cortana/Siri vs. Alexa & The Road To Robotic Post Smartphone Era

By: Rob Enderle    5/3/2016

Last week Microsoft made it clear that Cortana would only work with Microsoft's browser and search products making people question its cross platform …

Read More

Looking For The Next iPod/Echo

By: Rob Enderle    4/29/2016

The Amazon Echo, not the Apple Watch, became the last iPod-like product largely because of a far more accessible price point, a more compelling name, …

Read More

Apple Needs Reset, Not Elon Musk

By: Doug Mohney    4/29/2016

Apple's 13 percent sales decline and subsequent stock price drop this week has lead to the usual crazy talk about how to "fix" the company. Vivek Wadh…

Read More

Is the Apple Bubble Finally Bursting?

By: Andrew Bindelglass    4/28/2016

Over the past 13 years, Apple has been one of the most successful companies in the world of tech, posting sales growths in 51 straight quarters. That …

Read More

Shared-Space Providers (Airbnb) Poised to Beat Ride-Sharers (Uber)

By: Steve Anderson    4/28/2016

Travel may be starting to make a bit of a comeback, as a new report suggests that shared-space providers like Airbnb and WeWork are on the rise.

Read More