Apple Gives MacBook the Boot

By Michelle Amodio July 20, 2011

With the news of its latest offering of the MacBook Air, Apple quietly gave the heave-ho to the white MacBook.

What started out as the iBook back in 1999, the company is closing the top on this notebook for good as of Wednesday. The product is no longer available on Apple’s website, nor will you see it on shelves in the store.

The iBook was sold by Apple Computer from 1999 to 2006 and targeted the consumer and education markets, with lower specifications and prices than the PowerBook, Apple's higher-end line of laptop computers. Over time, the iBook evolved into the MacBook back in 2006 as Apple transitioned to Intel processors.

Of course, as Apple quietly pushed the white MacBook off its site under the fanfare of its new MacBook Air, there has been no word as to why the notebook was discontinued. In true Apple fashion, one can only assume it’s legacy equipment at this point.

Perhaps there isn’t much to miss, as Apple is busy touting the latest from its line of laptops.

Philip Schiller, SVP of worldwide product marketing at Apple said, “MacBook Air features our most advanced technology and is an ideal match for Lion, especially with its new Multi-Touch gestures, full-screen apps, Mission Control and Mac App Store.”

The new devices come equipped with OS X Lion, which is the “the world's most advanced operating system,” says Apple, and its Macbook Air has up to twice the performance of the previous model.

Other additions to the wafer thin laptop include Thunderbolt I/O technology, a glass Multi-Touch trackpad and the keyboard is now backlit. Models are still the 11 in. and 13 in. sizes as before, with Intel HD Graphics 3000 and up to 4GB of DDR3 RAM.

The white, plastic MacBook line is being replaced by these new MacBook Airs. No need to fret about a price jump, though. The Air's starting price is the same as the old MacBooks, at $999.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Michelle Amodio is a TechZone360 contributor. She has helped promote companies and groups in all industries, from technology to banking to professional roller derby. She holds a bachelor's degree in Writing from Endicott College and currently works in marketing, journalism, and public relations as a freelancer.

Edited by Jennifer Russell

TechZone360 Contributor

Related Articles

Four Reasons to Reach for the Cloud after World Earth Day

By: Special Guest    4/23/2018

The World Earth Day agenda offers a chance to flip the rationale for cloud adoption and highlight environmental benefits that the technology brings pr…

Read More

Bloomberg BETA: Models Are Key to Machine Intelligence

By: Paula Bernier    4/19/2018

James Cham, partner at seed fund Bloomberg BETA, was at Cisco Collaboration Summit today talking about the importance of models to the future of machi…

Read More

Get Smart About Influencer Attribution in a Blockchain World

By: Maurice Nagle    4/16/2018

The retail value chain is in for a blockchain-enabled overhaul, with smarter relationships, delivering enhanced transparency across an environment of …

Read More

Facebook Flip-Flopping on GDPR

By: Maurice Nagle    4/12/2018

With GDPR on the horizon, Zuckerberg in Congress testifying and Facebook users questioning loyalty, change is coming. What that change will look like,…

Read More

The Next Phase of Flash Storage and the Mid-Sized Business

By: Joanna Fanuko    4/11/2018

Organizations amass profuse amounts of data these days, ranging from website traffic metrics to online customer surveys. Collectively, AI, IoT and eve…

Read More