T-Mobile Offers Unlimited Data�With Limits

By Michelle Amodio July 20, 2011

It seems unlimited data offering plans are a prized commodity these days. T-Mobile, whose spot is at the bottom when it comes to mobile plan comparisons, just announced its new unlimited data plan – but it comes with some, well, limits.

As part of its new “Value” plans, T-Mobile is offering what they call “flexible pricing,” meaning customers pay for the high-speed data that they need. While it’s technically unlimited in the sense that you’re only using what you need, there are some data caps. While you’ll never pay for an overage (thank goodness), you will get bumped to a slower data rate. It’s kind of good, but it’s kind of not the idea behind an unlimited data plan.

Value plans from T-Mobile will offer 2 GB, 5 GB or 10 GB of high-speed data — with no data overage charges. Customers can choose from a variety of monthly plans and only pay for the high-speed data they need.

“T-Mobile is committed to making the always-on benefits of smartphones and tablets more accessible and worry-free for all Americans,” said John Clelland, senior vice president of marketing at T-Mobile USA in a press release. “Customers want to enjoy all that the mobile Web has to offer, but they don’t want to pay for more than they need or worry about bill shock. Our incredible value comes from the combination of our nationwide 4G network, exceptional device portfolio and affordable plans that offer unlimited data access without overages.”

T-Mobile’s new Value family plan with unlimited talk, unlimited text and unlimited data with 2 GB of high-speed data is just $49.99 per line for two lines.

This bit of strategic marketing makes companies like Verizon Wireless look bad. Big Red recently retired its unlimited data plans for new customers, its cheapest plan starts at $30 USD/month for 2 GB of data.

Verizon charged $30 for unlimited data, but now 5GB will run you $50, 10GB $80 and anything over will run $10 per GB. The closest one could get to unlimited would be the hefty 10GB plan and, even then, it will cost three times as much.

Since unlimited minute plans can be rather costly, using data and texts to communicate became the primary method for many to communicate. As a result, there has been slight decline in the price of calling plans and a move away from unlimited data. By placing data caps each month and charging more for each greater tier, carriers make more money and relieve some of the pressure from their network.

By comparison, Verizon Wireless’ tiered data plans will be the most expensive and there are no smaller plan offerings, which might mean less new customers.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.




Michelle Amodio is a TechZone360 contributor. She has helped promote companies and groups in all industries, from technology to banking to professional roller derby. She holds a bachelor's degree in Writing from Endicott College and currently works in marketing, journalism, and public relations as a freelancer.

Edited by Jennifer Russell

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Consumer Privacy in the Digital Era: Three Trends to Watch

By: Special Guest    1/18/2018

Digital advertising has exploded in recent years, with the latest eMarketer data forecasting $83 billion in revenue this year and continued growth on …

Read More

CES 2018: Terabit Fiber - Closer Than We Think

By: Doug Mohney    1/17/2018

One of the biggest challenges for 5G and last mile 10 Gig deployments is not raw data speeds, but middle mile and core networks. The wireless industry…

Read More

10 Benefits of Drone-Based Asset Inspections

By: Frank Segarra    1/15/2018

Although a new and emerging technology, (which is still evolving), in early 2018, most companies are not aware of the possible benefits they can achie…

Read More

VR Could Change Entertainment Forever

By: Special Guest    1/11/2018

VR could change everything from how we play video games to how we interact with our friends and family. VR has the power to change how we consume all …

Read More

Making Connections - The Value of Data Correlation

By: Special Guest    1/5/2018

The app economy is upon us, and businesses of all stripes are moving to address it. In this age of digital transformation, businesses rely on applicat…

Read More