Google+ Growth, Dropbox Killer: Google IS the Tech News

By Rich Tehrani February 09, 2012

Google has entrenched itself is so many areas of tech they have become the technology news of the day. First off, Google+ growth has been nothing short of fantastic, in part because the company has altered search results to put more emphasis on this social network. Every SEO/SEM professional has had no choice in the past few months but to get up to speed on the latest social network from the search giant. And this in part is the reason why it has half the unique visitors of Twitter according to web traffic tracking site Compete.

In other unrelated news in the mobile market … hey wait, it isn’t unrelated at all! Once again it features Google, whose Motorola Mobility acquisition is about to get okayed, perhaps as early as next week.

The bad news now for those companies selling products with technology covered by Motorola/Google patents: you’re on the hook for 2.25 percent of every sale. This includes iPhones and even cars which utilize H.264 or UMTS. Think that one through – that is $2,250 for a $100,000 BMW or Mercedes. Of course, if you don’t agree to these terms, you get thrown off Google’s search home page – just kidding – you actually just get sued by Google’s ever-expanding army of lawyers. It may be preferable to just get booted from the first SERP.

It is worth mentioning this is the same standard set by Motorola; many in the industry hoped Google would ease up on these requirements.

By now you have followed the trend – we will move on to yet another unrelated space – cloud storage where Google is set to release a Dropbox killer: its new Drive service. Really though, this move was necessary as Google has to have an iCloud competitor as well if it plans on allowing Android to copy all the cool functions and features of iOS.

Google is into so many things and, as a result, you have two groups of people. First are the users who are happy to see the company expand because they rely on Google’s free services for everything from email to RSS reading. And then there is the second group, competitors and investors who worry Google is suffocating the rest of the tech space with its ever-expanding growth into new and perhaps unrelated spaces. This latter group includes privacy advocates who worry that these moves coupled with Google’s new “shared data” privacy policy allows Google unprecedented access to personal information.

But whatever your feelings, you’ll be happy to know that Google has even more news which will allow you to voice your thoughts in person to a Google employee. You see, the search leader is said to be opening a new retail store in Dublin. And I am sure your Android device will have no problems giving you step-by-step directions on how to get there once it’s built.

Rich Tehrani is CEO and Group Editor-in-Chief of TMC. In addition, he is the Chairman of TMC�s ITEXPO, one of the world�s largest and best-attended communications and technology conferences. Rich has also developed a large and loyal readership for his own communications and technology blog.

Edited by Rich Steeves
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