How Much is Your Twitter Account Worth?

By Peter Bernstein February 22, 2012

For those of you who follow my musings, it should come as no surprise that as a result of all of the privacy challenges I have been following it raised a question: If my personal profile(s) are so valuable to marketers, how much might they be worth? Believe it or not there is a way to establish at least a notion of the value of your activity, at least when it comes to Twitter.

One of my favorite writers, David Eisenberg, featured on Bostinno.com, posted an item a few days ago entitled, “What Some of Boston’s Best Twitter Accounts Are Worth (And What That Says About Them),” that while fun also makes an interesting and provocative point. He turned me on to What’s My Twitter Account Worth.com. I will leave it at it being a very humbling experience. It says it is worth $97 and that I rank as number 8,9823 out of 331,217.   As an explanation, I am not a big tweeter. 

That said, look at the chart below to see where the all time heavy hitters rank. Included are links to their accounts if you wish to follow. 

Have some fun. Put in the names of friends, family members, colleagues, etc. 

Want to go a bit deeper? Check out Twitalyzer.com, for some granularity about your activity as well as food for thought about how all of this information gets used. You might also wish to go back and peruse the item I wrote back in September about Twitter being a global mood barometer.

All of this is stated in fun, but it underscores the fact that not just our profiles are big business but the business of analyzing them is growing bigger every day with some serious ramifications. 

My advice of the day is if you get above $1,000—sell. The problem is I am not sure who the buyers might be, but if you find out let me know. Seems I have a lot of tweeting to do before I am worth something to tweet home about.




Edited by Jamie Epstein
SHARE THIS ARTICLE
Related Articles

Consumer Privacy in the Digital Era: Three Trends to Watch

By: Special Guest    1/18/2018

Digital advertising has exploded in recent years, with the latest eMarketer data forecasting $83 billion in revenue this year and continued growth on …

Read More

CES 2018: Terabit Fiber - Closer Than We Think

By: Doug Mohney    1/17/2018

One of the biggest challenges for 5G and last mile 10 Gig deployments is not raw data speeds, but middle mile and core networks. The wireless industry…

Read More

10 Benefits of Drone-Based Asset Inspections

By: Frank Segarra    1/15/2018

Although a new and emerging technology, (which is still evolving), in early 2018, most companies are not aware of the possible benefits they can achie…

Read More

VR Could Change Entertainment Forever

By: Special Guest    1/11/2018

VR could change everything from how we play video games to how we interact with our friends and family. VR has the power to change how we consume all …

Read More

Making Connections - The Value of Data Correlation

By: Special Guest    1/5/2018

The app economy is upon us, and businesses of all stripes are moving to address it. In this age of digital transformation, businesses rely on applicat…

Read More