Google Glasses - Heads-up Display on the Way

By Peter Bernstein February 23, 2012

Numerous sources, including an informative piece on DroidForums.net, are saying that by the end of this year (think Christmas time), Google will be making commercially available an Android based heads-up display (HUD) pair of glasses. As reported the development effort is supposedly an “experiment,” but it is being overseen by Google co-founder Sergey Brin and engineer extraordinaire Steve Lee.

Features being cited for the new pair of shades include:

  • GPS tracking
  • Built-in sensors for navigation, which will also be based on head-rolling
  • A camera with software to alert the unsuspecting they are being eyed


Rumored retail price for the glasses that are reportedly based on the popular Oakley frames is $250 to $600. Hopefully, they will fit well:

May be it will give all of us Bette Davis eyes.

On a bit more serious note, the addition of HUD devices is just one more indicator of how quickly the device category is fragmenting to meet the needs of specific customer sets in terms of form factor, convenience, etc. Wearable computing is a huge potential category. And, while I have been scoffed at by colleagues, it seems that wearable/washable shirts that are screens are not likely to be far behind. 

Indeed, think of not just the opportunities in broadcast mode for advertisers, but also of how the integration of HUD with such screens allows for the ultimate in real-time personal expression. That certainly would make walking the streets of major metropolitan areas high sensory impact zones.  

Note to Google: I would like to be a beta customer.




Edited by Jennifer Russell
SHARE THIS ARTICLE
Related Articles

10 Benefits of Drone-Based Asset Inspections

By: Frank Segarra    1/15/2018

Although a new and emerging technology, (which is still evolving), in early 2018, most companies are not aware of the possible benefits they can achie…

Read More

VR Could Change Entertainment Forever

By: Special Guest    1/11/2018

VR could change everything from how we play video games to how we interact with our friends and family. VR has the power to change how we consume all …

Read More

Making Connections - The Value of Data Correlation

By: Special Guest    1/5/2018

The app economy is upon us, and businesses of all stripes are moving to address it. In this age of digital transformation, businesses rely on applicat…

Read More

3 Ways to Improve Your VR Projects

By: Ellie Martin    1/4/2018

There is no denying that VR is here and will most likely only increase in velocity as a terminal speed is yet to be even hypothesized. That is why it …

Read More

Alphabet to See Schmidt Step Down

By: Maurice Nagle    12/21/2017

In 2001, Google brought Eric Schmidt on board as CEO. To 10 years later become executive chairman, and continue to serve in this capacity through rest…

Read More