PeopleString is a relatively new company, established in 2009 and designed as an interactive social portal with a social affiliate program. The company developed and operates the social networking side of the portal that allows users to generate their own funds by viewing affiliate banners. PeopleString announced that it would expand its services by adding a new program called Social Dashboard.

The Social Dashboard is integrated with PeopleString, allowing users to have full access to the social network. However, the main feature with the new dashboard is the ability for users to display ads and offer a reward-based system for its members.

“Our new social dashboard allows our members to receive relative offers so they can make money doing what they are already doing online,” said Darin Myman, President, CEO, and Director of PeopleString. ”We are very excited about the new Cooperative Advertising program because it allows us to harness the buying power and social amplification of our members to create new user growth,” added Myman.

The PeopleString Corporation said it “creates technologies that empower consumers to leverage their social networks to capitalize national and local deals. PeopleString’s patent pending ‘Share It Up’ technology harnesses the power of social media to coupons that go up in value when shared and rewards loyal customers who share their favorite merchants with others.”

PeopleString said its main goal and focus is always about personalization and supplying technology that responds to customer’s needs. “PeopleString also offers patent pending ‘Insta Portal’ technology which allows users to import pieces of their favorite websites into their own PeopleString homepage.”

Some reviewers have gone as far to say that PeopleString could possibly be a new and improved Facebook. A writer for Squidoo, CCPro, said the site could become quite lucrative. “[PeopleString] is making a bold attempt to compete with giants like Facebook by paying anyone and everyone to recruit members and grow its ranks…the more people participate, the more companies will see this as a viable alternative to reaching their targeted audience,” said CCPro. “[New members] will earn a commission for every person they recruit, get paid per item of advertising they look at, thus getting a percentage of revenues from everyone they recruit,” added CCPro.

Other users are still skeptical and even had forums set up to discuss the program and see if anyone has made any significant profits off of it. Most of the posts claim users have signed up for the free portion of the social networking site and are yet to receive any funds into their PayPal accounts.