Google Plans Family of Consumer Devices

By Gary Kim February 24, 2012

Google might be preparing to create and launch a whole family of consumer devices that would compete against Apple products. In some ways, that is only the logical extension of Google's increased profile in the devices business. 

Google's Android operating system is a major global presence in smart phones and tablets, and Google also has built and sold a "hero" Nexus device to illustrate what it believes can be done in the smart phone area using Android. Google has purchased Motorola Mobility and so now is a supplier of mobile devices. 

Google also provides support for a couple of firms building Chromebooks, meaning Google already is partly in the PC business. And Google already has cooperated with a few manufacturers on Google TVs.

Google recently announced it was going to build and market an in-home music entertainment system, as well. 

So a formal "hardware strategy" wouldn't be much of a stretch. On the other hand, the formal hardware strategy, which will find Google competing more directly against a range of Apple products, also means Google will be competing against many other hardware firms, many of them also Google Android licensees. 

Google and Apple seem destined to compete on many fronts, a fact that has been clear for a few years, dating back to the days when Eric Schmidt, then Google CEO, was a member of Apple's board of directors. Schmidt resigned in 2009.

Channel conflict is a perennial risk in the technology business, and given the range of markets Google now operates in, ranging from advertising networks to social networks, search, app stores, video, voice services, office productivity, mobile phones and operating systems, tablets, TVs and music systems, channel conflict is simply a risk Google might feel it cannot always completely avoid. 

Edited by Rich Steeves

Contributing Editor

Related Articles

Consumer Privacy in the Digital Era: Three Trends to Watch

By: Special Guest    1/18/2018

Digital advertising has exploded in recent years, with the latest eMarketer data forecasting $83 billion in revenue this year and continued growth on …

Read More

CES 2018: Terabit Fiber - Closer Than We Think

By: Doug Mohney    1/17/2018

One of the biggest challenges for 5G and last mile 10 Gig deployments is not raw data speeds, but middle mile and core networks. The wireless industry…

Read More

10 Benefits of Drone-Based Asset Inspections

By: Frank Segarra    1/15/2018

Although a new and emerging technology, (which is still evolving), in early 2018, most companies are not aware of the possible benefits they can achie…

Read More

VR Could Change Entertainment Forever

By: Special Guest    1/11/2018

VR could change everything from how we play video games to how we interact with our friends and family. VR has the power to change how we consume all …

Read More

Making Connections - The Value of Data Correlation

By: Special Guest    1/5/2018

The app economy is upon us, and businesses of all stripes are moving to address it. In this age of digital transformation, businesses rely on applicat…

Read More