Tablet Devices Have Passed PCs and Smartphones as the Preferred Second Screen

By Gary Kim April 19, 2012
Tablet devices have emerged as the leading “second-screen” alternative to television for viewing full-length episodes, according to a new study released by Viacom. But the study might also provide more evidence that PC-based or smart phone and tablet-based “multitasking” has created an “interactive” experience once envisioned for TV-based systems.

Drawing on a national online survey of more than 2,500 people ages 8-54 as well as qualitative, in-depth interviews with dedicated tablet users in New York and Los Angeles, the study shows tablets are used to view full-length TV more than PCs. Out of total time spent watching full-length shows, 15 percent of total viewing occurs on tablets.

Tablet viewing also seems to be cannibalizing viewing of full-length TV on desktops and smart phones

Among tablet owners who subscribe to a cable company that offers streaming apps, about half report downloading the app. These cable company app users spend 20 percent more time on their tablet than non-cable app users.

While watching television, many respondents use tablets to multitask or as a complementary experience. The survey also found that 62 percent of owners use their tablets daily, spending about 2.4 hours a day on their devices.  And though used for business or work, about 85 percent of tablet use is for personal reasons. Also, about 74 percent of tablet usage is at home

Edited by Jennifer Russell

Contributing Editor

Related Articles

Consumer Privacy in the Digital Era: Three Trends to Watch

By: Special Guest    1/18/2018

Digital advertising has exploded in recent years, with the latest eMarketer data forecasting $83 billion in revenue this year and continued growth on …

Read More

CES 2018: Terabit Fiber - Closer Than We Think

By: Doug Mohney    1/17/2018

One of the biggest challenges for 5G and last mile 10 Gig deployments is not raw data speeds, but middle mile and core networks. The wireless industry…

Read More

10 Benefits of Drone-Based Asset Inspections

By: Frank Segarra    1/15/2018

Although a new and emerging technology, (which is still evolving), in early 2018, most companies are not aware of the possible benefits they can achie…

Read More

VR Could Change Entertainment Forever

By: Special Guest    1/11/2018

VR could change everything from how we play video games to how we interact with our friends and family. VR has the power to change how we consume all …

Read More

Making Connections - The Value of Data Correlation

By: Special Guest    1/5/2018

The app economy is upon us, and businesses of all stripes are moving to address it. In this age of digital transformation, businesses rely on applicat…

Read More