Mitt Romney: First President Of 'Amercia'?

By Steve Anderson May 30, 2012

The Romney campaign, which likely clinched the Republican nomination recently with a win in Texas, may not actually be putting its candidate up for the Presidency of the United States of America – at least not according to an app the campaign recently released.

The Romney campaign recently released an iPhone app called "With Mitt," an app that allows users to take pictures, and then add their choice of 14 different phrases to the picture before sending the photo out to either friends social networking sites.

And while the app was supposed to garner some good will for Romney, the mood quickly turned much more lighthearted than expected when one of the 14 phrases turned up misspelled.

The phrase was supposed to be "A Better America".

The phrase actually released was "A Better Amercia".

Twitter users then seized the phrase in a death grip, rapidly retweeting it along with a wide variety of less-than-complementary terms mocking the candidate's perceived lack of spelling capability. Some wondered about "Amercian Exceptionalism" and one Twitter poster expressed his fondness for "Amercia Teh Buetiflu".

The Romney campaign, in turn, said they had filed an updated version that fixed the minor typo, but since Apple needs to approve updates before they go live, it could take an as yet undetermined length of time to appear fixed.

Those familiar with the eighties are keen to a similar Republican spelling gaffe, as then-Vice President Dan Quayle claimed "potato" had an extra "e" to the end of the word during a spelling issue with a student. While this gaffe was often seen as one of the many reasons for the Bush-Quayle losses to Bill Clinton in 1992, the exact power of that gaffe is strictly a matter of speculation.

Given the social weight of the Internet – which some see as a reason Barack Obama won in 2008 – it remains to be seen just how much damage Romney's own "potatoe" moment does to his campaign.

And since Ron Paul isn't officially out of the running, the nomination mat not yet be a lock for Romney.

Two things, however, are quite plain: this is an embarrassment to the Romney campaign, as well as an excellent example of the true power of the Internet to gather and disseminate information rapidly. How readily Romney will recover from the social mistake is a point to keep a watch on.




Edited by Braden Becker

Contributing TechZone360 Writer

SHARE THIS ARTICLE
Related Articles

Four Reasons to Reach for the Cloud after World Earth Day

By: Special Guest    4/23/2018

The World Earth Day agenda offers a chance to flip the rationale for cloud adoption and highlight environmental benefits that the technology brings pr…

Read More

Bloomberg BETA: Models Are Key to Machine Intelligence

By: Paula Bernier    4/19/2018

James Cham, partner at seed fund Bloomberg BETA, was at Cisco Collaboration Summit today talking about the importance of models to the future of machi…

Read More

Get Smart About Influencer Attribution in a Blockchain World

By: Maurice Nagle    4/16/2018

The retail value chain is in for a blockchain-enabled overhaul, with smarter relationships, delivering enhanced transparency across an environment of …

Read More

Facebook Flip-Flopping on GDPR

By: Maurice Nagle    4/12/2018

With GDPR on the horizon, Zuckerberg in Congress testifying and Facebook users questioning loyalty, change is coming. What that change will look like,…

Read More

The Next Phase of Flash Storage and the Mid-Sized Business

By: Joanna Fanuko    4/11/2018

Organizations amass profuse amounts of data these days, ranging from website traffic metrics to online customer surveys. Collectively, AI, IoT and eve…

Read More