Apple Finally Owns 'iPad'

By Julie Griffin July 02, 2012

When an outside source tried to be cute by running under the domain, iphone5.com, Apple swiftly took action to seeing the site terminated. Apple even invested in organizations like ICANN in the unlikely event that future domains will emerge that could remotely be linked to their brand.

But that’s how Apple operates. Now, the company known for its extreme brand vigilance, is making international headlines for tying up loose ends associated with the iPad trademark in China, and U.S. consumers could not be more surprised.

The news that Apple just today purchased the rights to the iPad trademark from a company named Proview Technologies, is astonishing for many U.S. consumers.

But it is in the Chinese market where the $60 million settlement will resonate the loudest. The two companies reached an agreement today to resolve a prolonged dispute; Apple can continue the sales of their tablets in China without a hitch.



The Wall Street Journal suggests that the significance of this case is seen in how it illustrates “new intellectual-property challenges for foreign businesses in China.” Proview registered the iPad trademark in China back in 2001, but has been unsuccessful so far at acquiescing from Apple what they believed they were due.

Other lawsuits that Proview had filed against Apple, such as the one filed back in February, have been dismissed.

Although Apple claimed to have purchased the rights of the iPad trademark in other countries, it was Proview’s position that Apple failed to do so in China.

Because of this, Proview has been somewhat successful at convincing Chinese retailers to ban the sales of Apple’s latest tablets. Some sources claim that Proview sought up $1.6 billion from Apple, but the $60-million settlement is believed by some to alleviate some of the substantial debt acquired by the company.




Edited by Braden Becker

Contributing Writer

SHARE THIS ARTICLE
Related Articles

LTE Broadcast, IndyCar Racing, and Blending the Best of TV and Stadium Viewing

By: Rob Enderle    9/1/2015

This last weekend I was at the IndyCar race in Sonoma to see Verizon and Qualcomm showcase LTE Broadcast-I also wanted to see the race. I've watched N…

Read More

Windows 95 to Windows 10: How Far We Have Come in 20 Years

By: Rob Enderle    9/1/2015

Last week was the anniversary of Windows 95, which was actually a life-changing launch for me. I'd just started out as an analyst, and Windows 95 was …

Read More

Microsoft Research Project Allows for Inexpensive 3D Scanning from a Smartphone

By: Christopher Mohr    8/27/2015

It is now possible to perform 3D scanning from a smartphone, without additional hardware or an Internet connection, thanks to a new Microsoft Research…

Read More

Amazon's Scaled Back Consumer Device Efforts, Dash Button, and More

By: Paula Bernier    8/27/2015

Word is that Amazon is scaling way back on its consumer devices efforts, having let go of dozens of Lab126 engineers who worked on its Fire phone, acc…

Read More

The 4K War is Brewing, but Don't Expect a Crowned Winner

By: Special Guest    8/27/2015

The hype around 4K Ultra HD video is growing and we're seeing it gain traction in real ways. From the NFL Network and CBS using 4K cameras to capture …

Read More