Microsoft's $300 Million Investment for a Better Reading Experience

By Tabitha Naylor October 05, 2012

On Thursday, Barnes & Noble, Inc. and Microsoft announced the completion of their previously announced strategic partnership in a recently formed Barnes & Noble subsidiary and a leader in the emerging digital reading and digital education markets, NOOK Media LLC.

To the hundreds of millions of customers businesses jointly serve, Microsoft and Barnes & Noble’s strategic partnership in NOOK Media LLC will enable the companies to advance world-class digital reading experiences.


Image via www.barnesandnoble.com

Comprising the digital and College businesses of Barnes & Noble, NOOK Media LLC will continue to have a very close and mutually beneficial relationship with Barnes & Noble’s retail stores. The partnership includes a $300 million investment from Microsoft in NOOK Media LLC.

William Lynch, CEO of Barnes & Noble stated that due to the continually increasing demand for digital content, they are focused on bringing ground-breaking reading and learning content and technologies to more people in more formats than ever before which includes the imminent launch of its exceptional NOOK reading application for Windows 8.

“We look forward to working closely with our new partner Microsoft to add value to their innovative new platform by bringing great reading experiences and one of the world’s preeminent digital bookstores to millions of Windows 8 users,” added Lynch.

With Barnes & Noble owning the remaining shares and at a post-money valuation of $1.7 billion in exchange for an approximately 17.6 percent equity stake, Microsoft made its $300 million investment in NOOK Media LLC.

For its investment in NOOK Media LLC and as previously announced, there is no set timetable for Barnes & Noble’s review of strategic options. Whether the review will result in a strategic separation or the creation of a stand-alone public company cannot be guaranteed. Regarding the review, unless and until a decision is made, Barnes & Noble does not intend to comment further.




Edited by Brooke Neuman

Contributing Writer

SHARE THIS ARTICLE
Related Articles

Consumer Privacy in the Digital Era: Three Trends to Watch

By: Special Guest    1/18/2018

Digital advertising has exploded in recent years, with the latest eMarketer data forecasting $83 billion in revenue this year and continued growth on …

Read More

CES 2018: Terabit Fiber - Closer Than We Think

By: Doug Mohney    1/17/2018

One of the biggest challenges for 5G and last mile 10 Gig deployments is not raw data speeds, but middle mile and core networks. The wireless industry…

Read More

10 Benefits of Drone-Based Asset Inspections

By: Frank Segarra    1/15/2018

Although a new and emerging technology, (which is still evolving), in early 2018, most companies are not aware of the possible benefits they can achie…

Read More

VR Could Change Entertainment Forever

By: Special Guest    1/11/2018

VR could change everything from how we play video games to how we interact with our friends and family. VR has the power to change how we consume all …

Read More

Making Connections - The Value of Data Correlation

By: Special Guest    1/5/2018

The app economy is upon us, and businesses of all stripes are moving to address it. In this age of digital transformation, businesses rely on applicat…

Read More