Devices Shift Because Apps and Activities Have Shifted

By Gary Kim October 25, 2012

New tablets such as the Apple iPad Mini, the new Android tablets and Microsoft’s Surface tablet illustrate the changing computing device landscape, where the majority of human interaction with computing shifts away from PCs and to other devices. But one reason for the shift is an obvious shift in “things people do with computing appliances.”

A new study of how people use tablets reinforces what other studies have found, namely that tablets are personal content consumption devices, not “work” devices used in “non-work” settings such as couches, beds and kitchens. 


Image via Shutterstock

The Google researchers tracked the way 33 U.S. tablet users interacted with their devices, and found that tablets primarily are used for personal purposes and to play games and check e-mail.

Tablets also are “lean back“ devices used in bed, on couches and while cooking, for example.

A majority of tablet sessions involved multitasking. More than 60 percent of the participants watched TV while using their tablets. About 40 percent used their tablets while eating and drinking, while 27 percent used their tablets while cooking.

The Google study also found that many of the participants just used TV as background noise while checking their e-mail and doing other things completely unrelated to watching TV.

Across all reports of tablet use, the most frequent activities were  checking e-mails (with light responding), playing games, social networking, looking up and searching information, listening to music, shopping (browsing and purchasing), lightweight content creation (notes, lists,forms), reading a book, checking the weather, reading news, watching TV/movies/videos, and conducting a local search.

Tablets were used for more activities during a typical weekday as compared to a typical weekend day: 61 percent of usage (1.86 incidences) occurred on a typical weekday and 39 percent (1.21 incidences) occurred during a typical weekend day.

Weekdays showed more frequent e-mail checking, managing of calendars, and checking the weather, but also included longer activities such as listening to music or social networking.  

Activities such as watching videos, playing games, reading and shopping were more frequently done on weekends. Collectively, the changing device base reflects the shift in what people want to do with computing appliances. 




Edited by Brooke Neuman

Contributing Editor

SHARE THIS ARTICLE
Related Articles

How San Francisco Turned Self Driving Cars into Ugly Ducklings

By: Lindsey Patterson    1/17/2017

The California Department of Motor Vehicles has stopped Uber from operating its self-driving Volvos on San Francisco's roads. Uber had been test-drivi…

Read More

Hybrid Smartwatches Growing Wearables Market

By: Andrew Bindelglass    1/17/2017

While the growth of high end smartwatches is slowing down, cheaper, "hybrid" watches are becoming more popular in the wearable technology market.

Read More

The Race for Faster Broadband Continues Between Telco and Cable

By: Doug Mohney    1/16/2017

Less than a month into 2017, phone and cable companies are determined to crank up broadband speeds to gigabit levels and beyond. Existing technology w…

Read More

Airbus Enters Human Carrying Drone Race: But Where Are Ford and GM?

By: Rob Enderle    1/16/2017

There are now three human carrying drone efforts on top of the half dozen or so flying car efforts currently, or soon to be, undergoing testing around…

Read More

A WebRTC-like Standard for the Internet of Things? It's Complicated

By: Doug Mohney    1/13/2017

Building the connections for the Internet of Things (IoT) is challenging, since applications, services, and devices of all different shapes, sizes, an…

Read More