Taylor Swift Mobile App Features Augmented Reality Content from Latest Album 'Red'

By Amanda Ciccatelli November 13, 2012

Researchers and engineers have been pulling graphics out of your TV screen and computer display and integrating them into real-world environments. This new technology, known as augmented reality, blurs the line between what's real and what's computer-generated by enhancing our senses.

Augmented reality (AR) is changing the way we view the world by what we see, hear, feel and smell. For example, if you are walking down the street, informative graphics will appear in your field of view and audio will coincide with whatever you see. These enhancements will be refreshed continually to reflect the movements of your head.

According to a recent Juniper Research report, AR is the next trend in apps and marketing. With more brands and retailers looking into AR, it is estimated to generate $300 million in global revenue in 2013.

Image via Shutterstock

Recently, Big Machine Records and Aurasma, an AR platform added AR to the Taylor Swift mobile application. Video content featuring Taylor Swift talking about the inspiration behind the "Red" album artwork can be found by opening the app's AR feature and pointing the device's viewfinder at an image featured on the new album and on in-store displays at select Walmart stores.

Available as a free app for iPhone, iPad and Android devices or as a free kernel for developers, Aurasma uses image recognition to blend the real-world with interactive content such as videos and animations called "Auras,” which can be created for printed images, product packaging, clothing, physical places and users can create their own.

"Integrating Aurasma augmented reality in Taylor Swift's mobile app gives her fans an amazing new way to experience Taylor," said Jennifer Rapp, general manager of Aurasma, in a statement.  "Big Machine has embraced Aurasma's augmented reality platform in order to add even more great content to Taylor's mobile app to share with her fans."

Using Aurasma's image recognition technology, the image comes to life on a mobile device to deliver a special experience for fans.  Instructions to discover the AR content appear on in-store Walmart displays as well as Taylor Swift's official website, Twitter feed and Facebook page. 

“The inspiration for the 'Red' album artwork and photos came from my personal style from the past year," said Swift on the video within the app.  “I'm fascinated by the fashion from the '50s and '60s and pulled inspiration from those decades, and I'm personally so proud of the resulting photos included in the album artwork."

In addition to providing exclusive content from the album, "Red", the app will bring content to life on her Taylor Swift Wonderstruck fragrance packaging from Elizabeth Arden and at Walmart displays throughout the U.S.

Moving forward, the Taylor Swift mobile app will include more AR content moving forward. The mobile app is available for free now in the iTunes Store as well as Google Play.




Edited by Jamie Epstein

TechZone360 Web Editor

SHARE THIS ARTICLE
Related Articles

Cortana/Siri vs. Alexa & The Road To Robotic Post Smartphone Era

By: Rob Enderle    5/3/2016

Last week Microsoft made it clear that Cortana would only work with Microsoft's browser and search products making people question its cross platform …

Read More

Looking For The Next iPod/Echo

By: Rob Enderle    4/29/2016

The Amazon Echo, not the Apple Watch, became the last iPod-like product largely because of a far more accessible price point, a more compelling name, …

Read More

Apple Needs Reset, Not Elon Musk

By: Doug Mohney    4/29/2016

Apple's 13 percent sales decline and subsequent stock price drop this week has lead to the usual crazy talk about how to "fix" the company. Vivek Wadh…

Read More

Is the Apple Bubble Finally Bursting?

By: Andrew Bindelglass    4/28/2016

Over the past 13 years, Apple has been one of the most successful companies in the world of tech, posting sales growths in 51 straight quarters. That …

Read More

Shared-Space Providers (Airbnb) Poised to Beat Ride-Sharers (Uber)

By: Steve Anderson    4/28/2016

Travel may be starting to make a bit of a comeback, as a new report suggests that shared-space providers like Airbnb and WeWork are on the rise.

Read More