Compuware Releases Early Insights into Cyber Monday

By Brittany Walters-Bearden November 27, 2012

Cyber Monday flooded the Internet with deal-seekers searching retailer websites for Black Friday-like markdowns from the comfort of their homes. Compuware Application Performance Management has already compiled top performers and key trends from the biggest shopping weekend of the year.

According to Compuware APM’s report, Cyber Monday’s fastest websites were Apple, Costco, JCPenney, Dell, and Overstock. The day’s fastest mobile sites were Office Depot, Barnes and Noble, Williams-Sonoma, Buy.com, and HSN.


Image via Shutterstock

They also observed a few key takeaways about the state of retail. First, retailers are finally prepared to handle Cyber Monday traffic; no major retailer suffered a significant outage. It is a good thing that they were able to handle high volumes this year with sales predicted to up 24 to 27 percent over last year. Although it’s still too soon to say, once all of the receipts have been counted, it is predicted that this will be the biggest holiday shopping season to date for online commerce. The highest volumes of Cyber Monday shoppers were online between 10 AM and 5 PM EST and 7 PM and 11 PM EST.

Everyone has been talking about the importance of mobile commerce for retailers for months now and they have been busily preparing their mobile sites for the holiday season. Did it pay off for them?  Cyber Monday’s mobile volumes were lower than Black Friday’s mobile volumes, when time, money, and energy spent on mobile sites paid off in a big way. 

Compuware APM noted that mobile visits were definitely up since 2011; however, “…even as mobile grows, traffic to the sites Compuware monitors only saw 10 percent of their visitors access content with a mobile device.” They went on to assure retailers that mobile is still an important part of their sales, just not a big part of Cyber Monday.

 “We agree that mobile is the fastest growing segment of the online commerce world, but on Cyber Monday, shoppers are still overwhelmingly reliant on traditional desktop and laptop browsers when they shop.”

Cyber Monday appears to have been a huge success this year, and Compuware is already considering it a win for online retailers.




Edited by Brooke Neuman

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Microsoft Research Project Allows for Inexpensive 3D Scanning from a Smartphone

By: Christopher Mohr    8/27/2015

It is now possible to perform 3D scanning from a smartphone, without additional hardware or an Internet connection, thanks to a new Microsoft Research…

Read More

Amazon's Scaled Back Consumer Device Efforts, Dash Button, and More

By: Paula Bernier    8/27/2015

Word is that Amazon is scaling way back on its consumer devices efforts, having let go of dozens of Lab126 engineers who worked on its Fire phone, acc…

Read More

The 4K War is Brewing, but Don't Expect a Crowned Winner

By: Special Guest    8/27/2015

The hype around 4K Ultra HD video is growing and we're seeing it gain traction in real ways. From the NFL Network and CBS using 4K cameras to capture …

Read More

Wallet Wars Part 2: Thanks to EMV, the Force is with Mobile Wallets

By: Special Guest    8/26/2015

In December 2015, when "Star Wars: The Force Awakens" hits movie theatres across the U.S., a very different type of force will 'awaken' the mobile wal…

Read More

Major Automakers Forge Alliance to Combat Cyberattackers

By: Joe Rizzo    8/25/2015

If you take a few minutes to think about what hackers go after, you'll realize that it is anything that has an Internet connection. Thanks to the Inte…

Read More