Compuware Releases Early Insights into Cyber Monday

By Brittany Walters-Bearden November 27, 2012

Cyber Monday flooded the Internet with deal-seekers searching retailer websites for Black Friday-like markdowns from the comfort of their homes. Compuware Application Performance Management has already compiled top performers and key trends from the biggest shopping weekend of the year.

According to Compuware APM’s report, Cyber Monday’s fastest websites were Apple, Costco, JCPenney, Dell, and Overstock. The day’s fastest mobile sites were Office Depot, Barnes and Noble, Williams-Sonoma, Buy.com, and HSN.


Image via Shutterstock

They also observed a few key takeaways about the state of retail. First, retailers are finally prepared to handle Cyber Monday traffic; no major retailer suffered a significant outage. It is a good thing that they were able to handle high volumes this year with sales predicted to up 24 to 27 percent over last year. Although it’s still too soon to say, once all of the receipts have been counted, it is predicted that this will be the biggest holiday shopping season to date for online commerce. The highest volumes of Cyber Monday shoppers were online between 10 AM and 5 PM EST and 7 PM and 11 PM EST.

Everyone has been talking about the importance of mobile commerce for retailers for months now and they have been busily preparing their mobile sites for the holiday season. Did it pay off for them?  Cyber Monday’s mobile volumes were lower than Black Friday’s mobile volumes, when time, money, and energy spent on mobile sites paid off in a big way. 

Compuware APM noted that mobile visits were definitely up since 2011; however, “…even as mobile grows, traffic to the sites Compuware monitors only saw 10 percent of their visitors access content with a mobile device.” They went on to assure retailers that mobile is still an important part of their sales, just not a big part of Cyber Monday.

 “We agree that mobile is the fastest growing segment of the online commerce world, but on Cyber Monday, shoppers are still overwhelmingly reliant on traditional desktop and laptop browsers when they shop.”

Cyber Monday appears to have been a huge success this year, and Compuware is already considering it a win for online retailers.




Edited by Brooke Neuman

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

The Microsoft Surface Book is So Apple-like, it Fooled Intel

By: Rob Enderle    2/9/2016

This last week I was at the Intel Skylake for business launch in San Francisco, and I moderated a panel on security which pretty much convinced me to …

Read More

A CES Made of Glass: Corning's Impact - Problem Is Placement

By: Rob Enderle    2/8/2016

At CES last week, Corning led with a glass-forward vision that was picked up by companies like Panasonic and Samsung showcasing a number of active dis…

Read More

IBM Connect: Blending Apple, Social Media, and Watson to Obsolesce Email

By: Rob Enderle    2/5/2016

I'm at IBM Connect this week, and as with all IBM events since the IBM/Apple partnership, this is as much a showcase for IBM software as it is a showc…

Read More

What's the True Spirit of Super Bowl Sunday? Advertising

By: Kyle Piscioniere    2/5/2016

With the big game coming up on Sunday, let's not forget what the Super Bowl is really about: commercials. Sure, some brutes in jerseys are going to co…

Read More

Verizon & XO: Spectrum, 5G Cause for Rumored Deal?

By: Maurice Nagle    2/4/2016

For two firms that have had somewhat of a contentious relationship, seeing Verizon in late-stage talks to purchase XO Communications is certainly an i…

Read More