Devices are Changing Content Consumption

By Gary Kim November 30, 2012

Wireless and untethered devices are starting to change the way people interact and consume all sorts of media and content.

In 2011, the majority of all mobile phone owners consumed mobile media on their smartphones and tablet devices, marking an important milestone in the evolution of mobile from primarily a communication device to a content consumption tool.

At the end of 2011, more than eight percent of all digital traffic was consumed beyond the “classic Web” across devices such as smartphones and tablets. And there is some new evidence that, in some user segments, the mobile phone now has become the primary content consumption screen. 



Image via Shutterstock

Once upon a time, the movie theater was the primary content consumption screen, followed by the television. A study by Orange shows a stark contrast in mobile media habits between teenagers and adults in the U.K. market, for example.

For teenagers, the mobile phone is the primary screen, for the first time, not the TV or PC.

Also, adults are using multiple screens more interchangeably than ever before, choosing the most suitable screen for any particular situation, Orange says.

In the United Kingdom, 83 percent of teenagers have a smartphone and 95 percent have one in Spain. In addition, 92 percent of teenagers in the United Kingdom say mobile is a “way to always have a media device at hand” and 55 percent of teenagers in the UK say that they prefer their mobile over other screens.

Consumers also are increasingly using their mobile or tablet to replicate the same experience on their PC, about 62 percent of consumers in the United Kingdom agree. Consumers also are multitasking. Some 90 percent of consumers access the Internet at the same time as watching TV, in the United Kingdom.

At the same time as interchangeable usage is occurring, larger screens on smartphones are making a multimedia easier, and “smaller” sized tablets are increasing their portability. In Spain, 16 percent of tablet owners also own the more portable Samsung Galaxy Tab, for example.

The percentage of people primarily accessing mobile media ‘out and about’ on both their mobile and tablet has significantly increased across all markets.

In the United Kingdom 58 percent of respondents say they use their devices to access content and media while out and about.


Edited by Brooke Neuman

Contributing Editor

SHARE THIS ARTICLE
Related Articles

Frame Brings CAD Windows Apps into the Cloud

By: Peter Bernstein    3/27/2015

CAD Windows apps can now be moved to the cloud thanks to Menlo Park, California-based startup Frame (formerly MainFrame2). This represents what is lik…

Read More

Facebook's Internet-for-All Drone Set to Take Flight

By: Tara Seals    3/27/2015

Internet for the billions of underserved around the globe continues to get closer to reality. The latest is Facebook's plan to trial a version of its …

Read More

Tech, Media & Entertainment: 4K TV, Live Sports & Sony's Vue

By: Bob Wallace    3/27/2015

With change a constant in the technology, media and entertainment (TME) sector, it should come as no surprise that this past week alone saw important …

Read More

Study: Software 'Robots' Improving Business Operations

By: Casey Houser    3/26/2015

A recent study from Cognizant, a provider of information technology and business process outsourcing services, concludes that software "robots" are ha…

Read More

Google Fiber Moves Beyond the Novelty Phase

By: Tara Seals    3/26/2015

Google Fiber is gearing up to expand to one more metro area-Salt Lake City. The Utah capital will join the Atlanta, Charlotte, Nashville and Raleigh-D…

Read More