Technology Helping Even the Most Directionally Challenged Shopper Catch a Clue

By Jamie Epstein December 21, 2012

If you are anything like me, you continuously find yourself getting lost on the same exact twists and turns on the exact same highways time after time. That is just one of the reasons why I love my GPS, because not only do I actually make it to my intended destination, but I don’t have an anxiety attack in the process.

The holidays are just around the corner, and if you’re one of those brave enough to head to the nearest mall for some shopping yet want to remain as efficient as possible, wouldn’t it be nice to have a GPS strictly for finding the store you want to visit so you can get in and out before the masses? Well, I guess my wish is your command.

Or rather, this desire has been fulfilled by researchers who have revealed that they have just come across a way to launch apps that will work indoors – even in situations in which a GPS signal is blocked. Calling Wi-Fi fingerprinting, The Korea Advanced Institute of Science and Technology recently debuted an innovative alternative that uses Wi-Fi radio signals to create a map of sorts.

Business Insider reveals, “It doesn't require accompanying GPS location data or a manually uploaded map of the building. Instead, it uses Wi-Fi signal strengths to determine a smartphone's location as it traveled around an area. The researchers put software on a phone that was able to track the Wi-Fi signals from other smartphones in the vicinity, similar to how Google uses smartphones to determine traffic jams.”

Other similar products on the market include those from Google and startup company Micello, but they both use uploaded maps data. In addition, Shopular is powering a geolocation app that targets the mall shopper and presents them with coupons and deals upon their arrival.

“What we are trying to do is provide information so seamless so that you do absolutely nothing to save money. All you have to do is show the screen to the cashier,” Navneet Loiwal, one of the two brains behind the operation commented.

Pretty cool ideas, huh? If these apps do in fact work, I guarantee that holiday shopping in 2013 won’t be nearly as stressful, time consuming or costly and could even leave you with time to spare to pamper yourself.

Edited by Allison Boccamazzo

TechZone360 Web Editor

Related Articles

Microsoft Band 2 vs. Apple Watch

By: Rob Enderle    10/7/2015

This week Microsoft launched the anticipated replacement for its first smartwatch-like offering and it is like night and day compared its first effort…

Read More

Microsoft Out-Pencils Apple, Adds Laptop

By: Doug Mohney    10/7/2015

If the stylus is the standard by which business tablets are now to be judged, Microsoft's Surface Pro 4 clearly one-upped Apple's iPad Pro and pencil.…

Read More

Microsoft Introduces the Surface Book, Newest Surface Pro and Lumia Models

By: Joe Rizzo    10/6/2015

Microsoft revamped their lineup at this morning's NYC demonstration, with a clear challenge to Apple. Here are the most notable additions to the Micro…

Read More

Parks Associates Study Sheds Light on SMD Viewing Habits

By: Kyle Piscioniere    10/6/2015

Recent Parks Associates research has determined that U.S households with a streaming media device (Roku, Apple TV, Chromecast, etc.) consume four more…

Read More

Dorsey Named Twitter CEO a Second Time

By: Christopher Mohr    10/6/2015

Twitter announced recently that Jack Dorsey, who had been serving as the company's interim CEO the past three months, will continue in the same role o…

Read More