Which Tablet Won Christmas?

By Rachel Ramsey December 28, 2012

In our transition to an entirely mobile world, tablet adoption has been on the rise, especially in the past year. With the iPad mini, the Surface, the Amazon Kindle and the Google Nexus, there are plenty of options when it comes to choosing a device for on-the-go needs.

One of the biggest defining moments for these tablets for determining consumer adoption is the holiday season. Christmas is the busiest shopping time of the year; in just the first 51 days of the holiday shopping season, e-commerce companies racked up $38.7 billion in sales, a year-over-year increase of 16 percent.

Official numbers will be able to tell us precisely which tablet was unwrapped the most this holiday season, but based on a very unofficial measurement, BuzzFeed determined that Apple’s iPad may have won out.

The site took a 24-hour sample of how many “First tweet from _____” tweets there were on Christmas Eve, with the iPad leading with 1,795 tweets. The Kindle received 250, the Nexus received 100 and the Surface received 36. Again, not a very scientific method, but it’s an interesting way to measure the presence of tablets, especially because of the huge influence social media sites such as Twitter have on consumers. 


Image via BuzzFeed

In a little more extensive research, advertising and analytics company, Chitika, released its metrics update for the December 2012 tablet market, finding the iPad still dominating the industry. According to Chitika, for every 100 page impressions made from an iPad, other tablets in the market produce only 14.75 combined, meaning 87 percent of all Web traffic generated by tablets in North America is made using an iPad.

The iPad isn’t the only Apple device that made its way under Christmas trees this year. App Store downloads increased 87 percent and revenue jumped another 70 percent, according to analytics firm Distimo, which also claims that the iPad and iPad mini were the most popular iPresents this year.

Don’t count out the other tablets just yet. Amazon announced 2012 holiday sales were the biggest ever, with consumers purchasing 306 items a second on their peak day. On Cyber Monday, customers ordered 26.5 million items, a new record, and Amazon set another record on Christmas Day for digital downloads.

Once these companies have official numbers we’ll know for sure which tablet dominated Christmas 2012, but until then all we can do is speculate and gather information any way we can – which is, for now, leading toward the iPad.




Edited by Braden Becker

TechZone360 Web Editor

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