Which Tablet Won Christmas?

By Rachel Ramsey December 28, 2012

In our transition to an entirely mobile world, tablet adoption has been on the rise, especially in the past year. With the iPad mini, the Surface, the Amazon Kindle and the Google Nexus, there are plenty of options when it comes to choosing a device for on-the-go needs.

One of the biggest defining moments for these tablets for determining consumer adoption is the holiday season. Christmas is the busiest shopping time of the year; in just the first 51 days of the holiday shopping season, e-commerce companies racked up $38.7 billion in sales, a year-over-year increase of 16 percent.

Official numbers will be able to tell us precisely which tablet was unwrapped the most this holiday season, but based on a very unofficial measurement, BuzzFeed determined that Apple’s iPad may have won out.

The site took a 24-hour sample of how many “First tweet from _____” tweets there were on Christmas Eve, with the iPad leading with 1,795 tweets. The Kindle received 250, the Nexus received 100 and the Surface received 36. Again, not a very scientific method, but it’s an interesting way to measure the presence of tablets, especially because of the huge influence social media sites such as Twitter have on consumers. 


Image via BuzzFeed

In a little more extensive research, advertising and analytics company, Chitika, released its metrics update for the December 2012 tablet market, finding the iPad still dominating the industry. According to Chitika, for every 100 page impressions made from an iPad, other tablets in the market produce only 14.75 combined, meaning 87 percent of all Web traffic generated by tablets in North America is made using an iPad.

The iPad isn’t the only Apple device that made its way under Christmas trees this year. App Store downloads increased 87 percent and revenue jumped another 70 percent, according to analytics firm Distimo, which also claims that the iPad and iPad mini were the most popular iPresents this year.

Don’t count out the other tablets just yet. Amazon announced 2012 holiday sales were the biggest ever, with consumers purchasing 306 items a second on their peak day. On Cyber Monday, customers ordered 26.5 million items, a new record, and Amazon set another record on Christmas Day for digital downloads.

Once these companies have official numbers we’ll know for sure which tablet dominated Christmas 2012, but until then all we can do is speculate and gather information any way we can – which is, for now, leading toward the iPad.




Edited by Braden Becker

TechZone360 Web Editor

SHARE THIS ARTICLE
Related Articles

4 Biohacking Facts You Should Know About in 2017

By: Special Guest    8/18/2017

When it comes to biohacking, a more recent development in science, it involves combining the idea of hacking with biology. In today's world, biohackin…

Read More

Rest Your Weary Fingers: Voice Activation is Coming to a CRM Near You

By: Special Guest    8/9/2017

We spend a lot of time talking to our gadgets these days. Whether we're seeking directions from Siri or weather updates from Alexa, speech is quickly …

Read More

Kevin Kennedy Stepping Down, Will New Leadership Help Guide Avaya Back into Prominence?

By: Erik Linask    8/7/2017

After more than eight years as Avaya's chief executive, Kevin Kennedy will be stepping down from that role as of October 1, 2017. He'll be replaced by…

Read More

Micro-CT Scans Allow Researchers to Study Live Insects in 3D

By: Kayla Matthews    8/7/2017

The things we don't know about the natural world could fill textbooks. That's why excitement is the most appropriate response when we discover new way…

Read More

Gogo Making Air Travel More Productive

By: Erik Linask    8/4/2017

Gogo created tremendous hype when it first enabled in-flight connectivity on American Airlines, back in 2008. But, anyone who has used in-flight Wi-Fi…

Read More