Vuzik Feeds on 'Info Snacking'

By Paula Bernier January 09, 2013

Tucked in a corner of the Las Vegas Convention Center’s Central Hall this week is the booth of a company called Vuzix. And while this company’s booth is modest by CES show standards and it’s not what you’d call a hot startup, Vuzix nonetheless is seeing a lot of visitors and a fair amount of buzz.

Vuzix, a public company that got its start in 1997, sells digital eyewear products. Mike Hallett, director of sales, explained that the first application for its products was to enable people to more easily and discretely view video content. But the company today sells optical devices used both in commercial and consumer applications.

However, the hot area in the Vuzik booth this week is the space demoing its M100 device. It’s a thumb-sized device, which attaches to a headband, which you look into with just one eye to view media. Hallett said that the M100, which will be available for less than $500 starting this summer, allows for “information snacking” – meaning you can use it to glance regularly at your Twitter feed, Facebook page, a digital map, or any type of thing you would do on your smartphone. Hallett adds that a person could use the M100 while walking to check locations on a Google map or use a translation app to read a sign in a different language.


Image via http://www.vuzix.com/consumer/products_m100ag.html

“We don’t really condone driving a car with it,” he added.

While the M100, for which Vuzix is not ready to discuss its go-to-market strategy, appears to be generating a fair amount of interest, Hallett told us that the Holy Grail for Vuzix is a product called the B2500. This looks like a pair of sunglasses, but can allow the user to do anything they would do with a smartphone. Initially, this product works with the user’s smartphone, allowing the user to control apps using buttons on the side of the glasses. But the future plan is to offer smartphone-like capabilities without the requirement of a smartphone – and to enable the user to manipulate apps, data and services using gestures, he said.




Edited by Brooke Neuman

Executive Editor, TMC

SHARE THIS ARTICLE
Related Articles

PayPal Acquires Bill Management Company

By: Andrew Bindelglass    2/17/2017

Paypal has acquired TIO Networks, an online bill payment company, in a $233 million deal.

Read More

Yahoo! Mail App Helps Fight Hackers

By: Alicia Young    2/16/2017

Yahoo! sent out several emails yesterday to users it believes were hacked through the use of forged cookies. Here's how the Yahoo! Mail app can help p…

Read More

Social Media is More Than Making Bird Noises

By: Erik Linask    2/16/2017

It takes more time and resources than simply posting product offers on Twitter, Facebook, and Instagram, but the value of two-way social interactions …

Read More

SoftBank Drops $3.3 Billion on Fortress Buy

By: Steve Anderson    2/15/2017

SoftBank steps up its options with new business investment, picking up the Fortress Investment Group in a deal valued at $3.3 billion.

Read More

4 Ways to Be the Brady and Belichick of Business

By: Special Guest    2/14/2017

In an NFL era defined by parity, their success over 17 years is worth examining for business leaders. After all, Brady is not the most physically gift…

Read More