Siri Looking for Writers to Sharpen Her Comedy Edge

By Jacqueline Lee January 22, 2013

One of my son’s favorite activities is to hold down the button on my iPhone and ask Siri questions. I’ll spare you the content of the questions; after all, the kid is a seven-year-old boy. But we’ve agreed as a family that sometimes, in the humor department, Siri comes up losing.

Apparently, Apple has also noticed that Siri’s humor is a little wooden. Recently, the MIT Technology Review found a job posting from Apple on LinkedIn. The job called for writers to help Siri find her comedic edge.

According to the posting, Apple is looking for “[s]omeone who combines a love for language, wordplay and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.” The writer would “evolve and enrich Siri” by bringing “experience in writing character-driven dialogue.”

Apple wants Siri to be humble and friendly, but they also want their favorite lady to have a bit of an edge. While developing the software, Apple techs focused on how they wanted people to respond to Siri when she engaged them in conversation. 


Image via Shutterstock

“There were many conversations within the team about whether it should be gender neutral or should have an 'attitude,’” said Norman Winarsky, vice president of SRI Ventures, to the Wall Street Journal. “The result, before the software was bought by Apple, was ‘occasionally a light attitude.’”

In addition to developing original content for Siri, her team of writers would develop a process to fast-track ideas from users and employees, create and refine dialogue, solicit internal reviews, get dialogue into production and tweak problems based on user reaction to the conversation.

Ultimately, Apple wants Siri to be a “distinct, recognizable character.” They also want a candidate who is multilingual or who has translation experience to make Siri appeal to a host of global cultures. And if they’re lucky, Siri can redeem her comedy chops in the eyes of a seven-year-old boy.




Edited by Brooke Neuman

Contributing Writer

SHARE THIS ARTICLE
Related Articles

The FCC's Big Net Neutrality Day

By: Peter Bernstein    2/27/2015

I am going to admit to being surprised by the U.S. Federal Communications Commission's (FCCs) Open Internet decision. FCC Chairman Tom Wheeler's new n…

Read More

FCC Vote Endorses Title II Approach to Net Neutrality

By: Paula Bernier    2/26/2015

After months of debate and the collection of comments from four million Americans, the Federal Communications Commission today voted on - and approved…

Read More

Frontier Customers Get DVR-Driven Free and Web TV

By: Bob Wallace    2/26/2015

In what could be a match made in cord cutter heaven, Frontier Communications said it will bundle the TiVo Roamio OTA DVR with its high-speed data serv…

Read More

Secure Shell Key Management in Light of OpenSSL Vulnerabilities: Part 1

By: TMCnet Special Guest    2/25/2015

Ever since computers started connecting to each other, people have been thinking about how to keep information on them secure. As the Internet evolved…

Read More

Title II Proposal Brings Certainty - and Questions

By: TMCnet Special Guest    2/24/2015

Over the past few months, there has been a lot of uncertainty surrounding the broadband industry in the United States due to Title II reclassification…

Read More