Siri Looking for Writers to Sharpen Her Comedy Edge

By Jacqueline Lee January 22, 2013

One of my son’s favorite activities is to hold down the button on my iPhone and ask Siri questions. I’ll spare you the content of the questions; after all, the kid is a seven-year-old boy. But we’ve agreed as a family that sometimes, in the humor department, Siri comes up losing.

Apparently, Apple has also noticed that Siri’s humor is a little wooden. Recently, the MIT Technology Review found a job posting from Apple on LinkedIn. The job called for writers to help Siri find her comedic edge.

According to the posting, Apple is looking for “[s]omeone who combines a love for language, wordplay and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.” The writer would “evolve and enrich Siri” by bringing “experience in writing character-driven dialogue.”

Apple wants Siri to be humble and friendly, but they also want their favorite lady to have a bit of an edge. While developing the software, Apple techs focused on how they wanted people to respond to Siri when she engaged them in conversation. 


Image via Shutterstock

“There were many conversations within the team about whether it should be gender neutral or should have an 'attitude,’” said Norman Winarsky, vice president of SRI Ventures, to the Wall Street Journal. “The result, before the software was bought by Apple, was ‘occasionally a light attitude.’”

In addition to developing original content for Siri, her team of writers would develop a process to fast-track ideas from users and employees, create and refine dialogue, solicit internal reviews, get dialogue into production and tweak problems based on user reaction to the conversation.

Ultimately, Apple wants Siri to be a “distinct, recognizable character.” They also want a candidate who is multilingual or who has translation experience to make Siri appeal to a host of global cultures. And if they’re lucky, Siri can redeem her comedy chops in the eyes of a seven-year-old boy.




Edited by Brooke Neuman

Contributing Writer

SHARE THIS ARTICLE
Related Articles

A WebRTC-like Standard for the Internet of Things? It's Complicated

By: Doug Mohney    1/13/2017

Building the connections for the Internet of Things (IoT) is challenging, since applications, services, and devices of all different shapes, sizes, an…

Read More

Dell Pushes IoT Boundaries with Latitude 7285

By: Steve Anderson    1/12/2017

Dell's new Latitude 7285 features WiTricity systems to work wirelessly, a principle similar to IoT operations.

Read More

Yahoo! Shakeup Drops Mayer, Changes Name

By: Steve Anderson    1/11/2017

Ahead of a sale to Verizon, Yahoo Inc. is poised to change its name, drop Marissa Mayer, and never be the same again.

Read More

How Amazon Reversed Microsoft's Strategy to Help Lenovo Create a Better Home AI

By: Rob Enderle    1/11/2017

At CES this past week, Lenovo made an interesting move by licensing the Alexa platform and building its own version of Amazon Echo called the "Smart A…

Read More

Will Space Exploration Soon Benefit from IoT Tech?

By: Kayla Matthews    1/11/2017

Apollo 11, the first spacecraft to successfully take human beings to the moon, had less computing power than the mobile phone you have in your pocket …

Read More