Siri Looking for Writers to Sharpen Her Comedy Edge

By Jacqueline Lee January 22, 2013

One of my son’s favorite activities is to hold down the button on my iPhone and ask Siri questions. I’ll spare you the content of the questions; after all, the kid is a seven-year-old boy. But we’ve agreed as a family that sometimes, in the humor department, Siri comes up losing.

Apparently, Apple has also noticed that Siri’s humor is a little wooden. Recently, the MIT Technology Review found a job posting from Apple on LinkedIn. The job called for writers to help Siri find her comedic edge.

According to the posting, Apple is looking for “[s]omeone who combines a love for language, wordplay and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.” The writer would “evolve and enrich Siri” by bringing “experience in writing character-driven dialogue.”

Apple wants Siri to be humble and friendly, but they also want their favorite lady to have a bit of an edge. While developing the software, Apple techs focused on how they wanted people to respond to Siri when she engaged them in conversation. 


Image via Shutterstock

“There were many conversations within the team about whether it should be gender neutral or should have an 'attitude,’” said Norman Winarsky, vice president of SRI Ventures, to the Wall Street Journal. “The result, before the software was bought by Apple, was ‘occasionally a light attitude.’”

In addition to developing original content for Siri, her team of writers would develop a process to fast-track ideas from users and employees, create and refine dialogue, solicit internal reviews, get dialogue into production and tweak problems based on user reaction to the conversation.

Ultimately, Apple wants Siri to be a “distinct, recognizable character.” They also want a candidate who is multilingual or who has translation experience to make Siri appeal to a host of global cultures. And if they’re lucky, Siri can redeem her comedy chops in the eyes of a seven-year-old boy.




Edited by Brooke Neuman

Contributing Writer

SHARE THIS ARTICLE
Related Articles

LTE Broadcast, IndyCar Racing, and Blending the Best of TV and Stadium Viewing

By: Rob Enderle    9/1/2015

This last weekend I was at the IndyCar race in Sonoma to see Verizon and Qualcomm showcase LTE Broadcast-I also wanted to see the race. I've watched N…

Read More

Windows 95 to Windows 10: How Far We Have Come in 20 Years

By: Rob Enderle    9/1/2015

Last week was the anniversary of Windows 95, which was actually a life-changing launch for me. I'd just started out as an analyst, and Windows 95 was …

Read More

Microsoft Research Project Allows for Inexpensive 3D Scanning from a Smartphone

By: Christopher Mohr    8/27/2015

It is now possible to perform 3D scanning from a smartphone, without additional hardware or an Internet connection, thanks to a new Microsoft Research…

Read More

Amazon's Scaled Back Consumer Device Efforts, Dash Button, and More

By: Paula Bernier    8/27/2015

Word is that Amazon is scaling way back on its consumer devices efforts, having let go of dozens of Lab126 engineers who worked on its Fire phone, acc…

Read More

The 4K War is Brewing, but Don't Expect a Crowned Winner

By: Special Guest    8/27/2015

The hype around 4K Ultra HD video is growing and we're seeing it gain traction in real ways. From the NFL Network and CBS using 4K cameras to capture …

Read More